Hair Slugging, Eye Shadow Stamps Among Top 10 Beauty Trends
Some trends die — others simply migrate.
Slugging, the viral Korean moisturizing technique involving applying petroleum jelly at the end of one’s skin care regimen, is now emerging as a hair care staple.
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“Hair slugging spiked in April 2022, and had another big spike in January after dying down in the fall, so it’s interesting to see that it wasn’t just a summer fad,” said Yarden Horwitz, cofounder of Spate, noting consumers are mainly slugging using hair oils, securing their hair with a tube sock overnight to retain moisture.
Eye shadow stamps, too, are rising in prominence: “We saw eyebrow stamps, we’re seeing eyeliner stamps and now there are eye shadow stamps — it continues to cement that story; consumers are looking for convenience even while trying to go bold,” said Horwitz, noting U.K.-based Phoera Cosmetics is the brand most often appearing alongside said searches, with Amazon in second place.
Searches for snail facials remain relatively low in volume, but are steadily budding; snail mucin in general, though, is a BeautyTok discourse mainstay, garnering 208.8 million hashtag views to date and most often mentioned alongside Cosrx’s Advanced Snail 96 Mucin Power Essence.
Spate’s top beauty trends by year-over-year growth in U.S. Google searches.
Hair slugging: +322 percent
Anime lashes: +248 percent
Snail facial: +80 percent
Japanese scalp treatment: +70 percent
Matte concealer: +60 percent
Eye shadow stamp: +53 percent
Hydrating toner: +46 percent
Body shimmer oil: +40 percent
Glitter lotion: +25 percent
Hand balm: +18 percent
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