Hair Clips, a Branded Hot-water Bottle and Collabs: A Look Under the Miu Miu Christmas Tree
HAPPY MIU YEAR: Remember the packed, multipocketed bags paraded last month at the Miu Miu spring 2024 fashion show? They are about to get fuller.
Miu Miu is to release its complete holiday campaign, offering a better look to its extensive gifting collection filled with festive options across ready-to-wear, accessories and lifestyle items.
More from WWD
A Miu Miu Holiday, Rating Retail Real Estate, The Great and Birkenstock Team
Skims Debuts Annual Holiday Campaign Featuring Chiefs Quarterback Patrick Mahomes and His Family
Logoed hair clips, velvet slippers and even a branded hot-water bottle appear next to the label’s glam apparel and signature matelassé leather bags. For the first time, the company also collaborated with Polaroid and Marshall on co-branded tech items, including a camera with logoed strap as well as headphones and speakers in a black leather Miu Miu case.
While prices for the tie-ups will range from 650 euros for the Polaroid camera to 850 euros for the items developed with Marshall, little accessories, like the enameled hair clips, will start retailing at 270 euros and the hot-water bottle will be priced at 580 euros.
The house’s bags will come with price tags ranging from 880 euros for the micro Wander matelassé design, to 2,100 euros for the same style in shearling.
Elsewhere, handbags in polished red or encrusted with crystals add to the festive options, while the ready-to-wear assortment will include skirt suits in black cady, organza designs embroidered with crystals; glossy leather pieces with contrasting collars and gold buttons; cashmere cardigans and jersey separates coming with sportswear-inspired Miu Miu-branded trimming.
Bicolored mary jane flats, small leather goods, chunky bijoux and eyewear are also included in the collection.
A dedicated campaign photographed by Zoë Ghertner and styled by Lotta Volkova sees talents Nyaduola Gabriel, Ying Ouyang, Yura Romaniuk and Annabelle Weatherly posing with the pieces in the collection, while additional still life images lensed by Annemarie Kuus offer close-ups on a selection of objects.
The images follow the holiday campaign fronted by longtime Miu Miu muse Emma Corrin that the brand shared on its social media last month.
As reported also last month, Miu Miu overtook its sister brand Prada and, for the first time, grabbed the top spot in the Lyst Hottest Brands Index ranking for the third quarter. According to data gathered by the London-based shopping platform, searches for Miu Miu rose 16 percent in the quarter and the brand’s logo cashmere cardigan was named the second-hottest product, with searches up 44 percent.
Best of WWD
