Hailey Bieber's 20 Best Makeup Looks—From Strawberry Girl to Sugar Plum Fairy

No one can incite a beauty trend quite like Hailey Bieber. Though she may be best known for her no-makeup-makeup aesthetic, it's far from the only look to grace her face. She's a true beauty chameleon, and her more colorful looks have spurred aesthetics like "strawberry girl," "latte makeup," and "sugar plum fairy." In other words, the model-turned-beauty-founder knows a thing or two about making a statement with her makeup. Check out Bieber's 20 best beauty looks below.

Laminated Red Lip

For Rhode's holiday party, Bieber accented her glazed donut skin with red blush and a laminated red lip. To create the look, she prepped her complexion with the Rhode Peptide Glazing Fluid ($30) and Glazing Milk ($30), then dusted her cheeks with a bright berry blush. For her statement-making lip, she combined two red pencils that delivered a nice contouring effect, then slicked on Rhode's Peptide Lip Tint ($16) in Raspberry Jelly for some serious shine.

Sugar Plum Fairy

To create this "sugar plum fairy" vibe, Bieber used the same rose gold blush on her cheeks and lids. A quick brush up of the brows gives the look some effortless flare, and the smudged brown pencil topped with pink gloss Bieber uses on her lips is a trick we'll be stealing for our routines.

Va Va Voom Glam

Here, Bieber made her usual understated glam feel slightly more va va voom. She compliments the natural bronze and golden tones on her cheeks and lids with a deep berry lip and smoky eyes.

Strawberry Makeup

Kicking off one of the biggest food-related beauty trends of 2023 (i.e., strawberry girl glam), Bieber opted for all-pink everything on her lids, eyes, and lips (she used the Rhode Peptide Lip Tint in Ribbon—a sheer pink). To create the faux freckles, opt for the Beaubble Berry Freckled Pen ($22).

Nonstop Shimmer

This look isn’t just dewy—it’s straight-up reflective. The sparkly, smoky eyes are far more dramatic than the model’s everyday neutrals and can be recreated using a shimmery charcoal shadow like Victoria Beckham’s Lid Lustre ($36) in Mirror.

Dewy Glow

Bieber achieves an ultra-glossy complexion by mixing a few pumps of Rhode Peptide Glazing Fluid ($30) with her foundation. Applying a cream-based blush and bronzer—instead of the typical powder— on top of your base will keep things looking dewy instead of cakey.

Latte Makeup

This "latte makeup" look is all about the bronzer. To create it, Bieber swapped her usual pink-toned blush for bronzer and gold-toned highlighter, which she used everywhere—including her cheeks, brow bone, lids, and nose (though she did apply just a bit of blush at the very end to make things look even more sunkissed). And notice how natural her sculpting looks? That's because she used the Mary Phillips technique, which calls for applying your foundation *after* concealer and contour.

Ocean Eyes

Bieber makes her icy blue eyeshadow (a light cerulean topped with a hint of silver sparkle) the focus of her look by keeping everything else super simple. This, beauty lovers, is mermaid-core at its best and can be recreated using Sisley-Paris Les Phyto-Ombres Eyeshadow ($65) in Silky Sky.

Lavender Haze

If you’re familiar with color theory, you know that purple tones make hazel eyes pop—which is precisely what Bieber does here. She layered a shimmery lavender shade over a brown winged liner for a new take on statement-making lids. While we don’t know exactly what product Bieber used, NYX Waterproof Eyeliner Stick ($9) in Periwinkle Pop or Urban Decay Moondust Liquid Glitter Eyeliner ($28) in Studio will give you the same violet vibes.

Sunflower Eyes

In the perfect combination of "minimalist makeup" and "festival glam," Bieber accessorized her eyes with a subtle hint of yellow liner that makes the look playful. True to form, she paired the poppy look with coral blush, glossy berry lips, and faux freckles.

More Beauty

Neon Liner

For Bieber, summer 2023 was all about experimenting with color. She often played around with neon tones like this hot pink eyeliner, which made the sheer pink on Bieber’s lips and cheeks appear even brighter. In true coquette fashion, she accessorized pretty pink makeup with itty bitty braids and bows at the crown.

Reddish-Brown Beauty

Brown liner comes in about a zillion different shades, and Bieber turned to a more reddish tone to create this look. She lined her lids and waterline with a pencil and paired it with a glossy cinnamon lip. The result is something so monochromatic that even her hair (and outfit) match to a T.

Pretty in Pink

The secret weapon behind Bieber’s pretty pink look comes by way of Milk Makeup Lip + Cheek ($22). She layered shades Smirk and Muse on her cheeks, then repurposed Smirk on her lips (with an outline of MAC Lip Pencil, $22, in Cork, and a coat of Rhode Peptide Lip Treatment, $16). As for her eyes, the pink shimmer comes from Hourglass Scattered Light Glitter Eyeshadow ($30) in Aura.

Rosy Highlighter

There's no "one size fits all" when it comes to wearing pink makeup, and Bieber has shown us how it's done in about a dozen different ways. In this case, she made a statement with a heavy layer of sparkly rose eyeshadow and a fuschia lip. What makes this look feel less monochromatic than some of her others is that she skips out on blush in favor of a warm-toned bronzer topped with a subtle pink highlight on her cheekbones.

Classic Glam

No one does minimal glam quite like Bieber, and this look is proof. What we love the most about this take on natural beauty, though, is that she opted to create her winged liner with a brown shade (instead of the usual black) to add subtle shaping.

Sun-Kissed Glow

Give yourself a lit-from-within glow with this sunburn-inspired look. The trick? Use the TikTok viral "W blush" technique. Start at the high points of your cheekbones, then draw your blush into a “W” shape that comes together at the tip of your nose, and blend. Bieber has been known to use Merit Beauty’s Flush Balm ($30) in Raspberry Beret to achieve her rosy cheeks.

Avocado Eyes

Green eyeshadow is typically anything but subtle, but Bieber gave it her own understated twist with this "avocado" makeup. She used matte light browns on her lower lids, then added a pop of lime on the inner corners of her upper lids to draw focus to her eyes. Keeping the rest of the look neutral, she matched her lips to the contrasting berry liner on her lash line.

Brown Wings

Once again, Bieber makes the case for trading your classic black cat eye for a softer, more subtle brown wing. Use a brown eye pencil like Kulfi Beauty Kajal Eyeliner ($20) in Cheeky Chiku to achieve the look.

Matte Bronze

It's rare to see the perpetually glazed Bieber in a more mattified look, which makes this take on her usual neutrals feel extra special. Powdery brown shadow, bronzed (but shimmer-free) cheeks, and velvety neutral lips lined in chestnut give Bieber's glam a soft filter. And the '90s supermodel blowout that brings it all together is just *chef's kiss.*

Rainbow Lids

This futuristic rainbow liner might just be one of Bieber’s most fun looks to date. It may look impossible to copy, but it’s anything but. The trick? Using holographic eyeshadow stickers like these from Lime Crime.

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