Hailey Bieber Discusses Possibly Starting Her Own Beauty Line
Hailey Bieber is dreaming big.
The model, who also happens to be married to Justin Bieber, spoke about her desire to start a beauty company in a new Vogue Australia interview. Interestingly enough, she tried to trademark Bieber Beauty earlier this year but was hit with a roadblock: Her husband owns the rights to his last name, which is now legally Hailey’s too.
“Everybody thought the name was already taken, but actually my husband owns it,” Hailey said in the interview. “I couldn’t register it myself, because Justin owns all trademarking for his last name. Honestly, that was more about being proactive. I’m not sure how I want to dip into that space and it’s been a conversation between me and my husband. He thinks that’s a space I should explore and I think it’s actually a space that he could explore men’s-wise.”
As for what Hailey’s beauty line would entail?
“I’d probably start with skincare and body,” she said. “I’m such a big skin person and I love being in the sun and I love body lotion and hair products. I would probably go that way first before I would do make-up. Kylie’s done such a great job with what she’s doing with her brand [Kylie Cosmetics], Rihanna is doing such a great job with what she’s doing with her brand [Fenty Beauty by Rihanna]. Then you’ve got Pat McGrath Labs and Charlotte Tilbury – it’s a very saturated space.”
But don’t expect to see Hailey’s skin products on the shelves in Ulta anytime soon; the model expressed a desire to enter the beauty sphere at her own pace — and when the moment is right.
“I’ve definitely done some silent research,” she continued in her interview. “I haven’t talked about this with anybody yet: I don’t want to step into a space if I don’t think I can necessarily bring something different to the table. I want to take my time. It should come about organically and I only want to make things I would love myself. Kylie’s been so successful because she made products that she actually really, really loves herself, and people love her taste.”
A beauty line isn’t the only business Hailey has her eyes on: She told Vogue Australia that she’d also be interested in starting her own clothing line in the future.
“One day I want to design my own clothes,” Hailey said. “I’ve found shopping doesn’t do much for me anymore, because I know exactly what I want and I search for the clothes that are going to be the closest to what I like. Of course, there are still brands I’m into: Balenciaga is probably my favourite [sic]. I wear it a lot, because I like the combo of being oversized but still girlie.”
Hailey has her own signature fashion style – loose athleisure that is still undeniably cute, like the head-to-toe neon sweatsuit she was seen sporting earlier this year. Given what a trendsetter she is in her own right, we bet her fashion and beauty lines would be just as chic.
Want more from Teen Vogue? Check this out: Hailey Bieber Dressed Like Princess Diana and We're Obsessed
Originally Appeared on Teen Vogue
