H&M Responds to Complaints Over Justin Bieber Merchandise
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Swedish fast-fashion retailer H&M has responded to accusations leveled by singer Justin Bieber that he had not approved merchandise featuring his likeness and lyrics.
The singer posted to Instagram Stories Monday afternoon to express his disapproval.
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“I didn’t approve any of the merch collection that they put up at H&M,” Bieber wrote. “All without my permission and approval. [SMH] I wouldn’t buy it if I were you.”
Bieber’s likeness appears on items including a sweatshirt, a dress, T-shirt and a tote bag. The lyrics “I miss you more than life” from his song “Ghost” appear on a hoodie that retails for $39.99, as well as a phone case.
In a second Instagram Stories post, Bieber further encouraged fans to stay away from the items. “I didn’t approve it, don’t buy it,” he said, and called the line “trash.”
In a statement released to WWD, a spokesperson for the Swedish brand stated: “As with all other licensed products and partnerships, H&M followed proper approval procedures.” The brand said the merchandise will remain on sale. “As it stands now,” the representative said, “we need to look into this more to understand, before we take any other actions.”
Bieber and H&M have a history. The singer collaborated with the brand back in 2017 on a collection of merchandise after Bieber canceled the last leg of his Purpose tour dates.
That collaboration was called the Stadium Tour collection, which featured hoodies, sweatpants, graphic Ts and bomber jackets that resembled his official tour merchandise and were priced from $20 to $60. Designs included flag prints and skate-style logos, as well as images of the singer.
Bieber also previously collaborated with Forever 21 on a collection of tour merchandise ahead of his Purpose tour, which featured his official logo and likeness, and ranged from $18 to $35, and with accessories brand Claire’s on a collection of hats, phone cases, pillows and backpacks.
