By Josh Duboff. Photos: Getty Images.
Goop—Gwyneth Paltrow’s influential lifestyle brand—has become a way of life for many of its longtime readers, and, now, about 500 of them will have the chance to experience the Goop universe, in all its glory, in the flesh.
The company is going to be hosting its first ever “wellness summit,” on June 10 in Los Angeles, called, officially, “In Goop Health” (presumably the title “Hangin’ Out with Gwyn” was nixed at the last minute). Per Goop, the “one day symposium [will feature] their most-trusted experts, can’t-live-without-it products and, in true Goop fashion, their predictions for what the world will be buzzing about next.”
“We really wanted to put together a program that could change someone's life,” Elise Loehnen, Goop’s editorial director, told Vanity Fair on a phone call. “That was sort of the abiding thesis. Instead of breaking up the day into multiple tracks—which you might want at something more business-oriented where you are really looking to extract the things that are of value to you—we decided to do a single room, and all be together, and architect the day in a way that we could create a paradigm shift for people or bring things to their attention that they might not have considered.”
Paltrow will be serving as the host of the event, naturally, and other speakers will include Paltrow pals Cameron Diaz, Tory Burch, Nicole Richie, Jenni Konner, and Lena Duhman.
“We didn't want to create a grab bag Hollywood extravaganza,” Loehnen said. “The thing with our readers’ relationship with Gwyneth isn't that they're like, ‘Oh, I want to be Gwyneth.’ That does not seem to be what drives them at all. It’s that they trust her: they believe that she has both exquisite taste and incredible access, and that if something works for her, if she believes in something, then it's good enough for them. We looked for other people to fill out these panels who similarly are role models—people who have something that's really interesting to say.”
Additionally, doctors and other experts will be taking the stage, and there will be “experiential offerings” on hand, such as a “sound bath meditation,” “crystal therapy,” and a “meditation lounge with hmbldt and aura photography.” Sounds about right! There’s also going to be a food hall, and signature Goop-inspired cocktails—“Let’s be real,” Loehnen said with a laugh, “everyone's going to need a cocktail at the end of the day.” (Tickets are available in three tiers, for $500, $1,000, and $1,500.)
Do not fret if you are not able to snag one of the 500 tickets, though, as there is a good chance there will be more of these events to come. “We’ve obviously never done something like this,” Loehnen said. “So assuming it accomplishes everything that we want to do, and that it's a beautiful and meaningful day, it would be incredible to do more of these across the country to make these accessible to as many of our readers as would want to come. There’s so many ways that we can take it.”
This story originally appeared on Vanity Fair.
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