Gwyneth Paltrow, 51, Glows In A Puff-Sleeve Dress At The Beach For New Goop Ad: ‘Absolutely Gorgeous’

Gwyneth Paltrow is preparing for warmer days by hitting the beach while showing off some of her top clothing picks from her Goop brand.

Rocking an ensemble from her G. Label collection, the Oscar-winning actress donned a breezy beige midi dress featuring puffy sleeves, a round neck, and a waist-cinching belt. Twirling around on the sand in style, she accessorized with dainty gold hoops, bracelets, and a fresh-faced makeup look.

The Hostess Dress is described by the brand as “a hard-to-pull-off combination of feminine and unfussy, this dress is made from lightweight natural linen with voluminous puff sleeves—you might recognize them from our bestselling Sheely dress—that elevate the otherwise easy silhouette. It comes with an extra-long self-belt, which you can double-wrap to cinch the waist or leave off for an altogether different look.”

Gwyneth Paltrow Rocks Summer Pieces For New G. Label Collection From Goop

In additional outfits showcased in an IG video, the Iron Man star sported a navy blue button cardigan matched with a beige skirt, a balloon-sleeve knit sweater paired with white shorts, and a striped crewneck sweater.

For the caption, the brand of 16 years said, "Our new G. Label collection is like a love letter from Gwyneth herself. It brings back her favorites from the last 8 years and best-sellers that we know you all adore, each just as cool, luxurious, and effortless as the day they first launched. Link in bio to shop the full curation of pieces designed to stand the test of time."

Fans couldn't get enough of the looks, showering praise on the collection in the comments section.

"Absolutely gorgeous collection as always," wrote one fan. Another user said, "Totally in love, these outfits are amazing."

Gwyneth Paltrow Reflects On The Backlash She Faced When Launching Goop

Goop debuted in 2008, but not everyone welcomed it with open arms, as Paltrow remembers the backlash she encountered.

“Early on, people thought we were nuts. To me, it’s such a good lesson; just be who you are, stick to your guns, find your resilience, keep going, and you can build a brand that's meaningful if you really mean it," the 51-year-old said to PEOPLE back in November 2023 for a cover story.

Goop sells a range of products, ranging from clean beauty to home items and clothes. But it seems that the mother of two is always looking for other things she can introduce to her customers as the brand continues to grow.

Goop earned the Innovation Award at the 2023 CFDA Awards, and the wellness enthusiast told PEOPLE on the red carpet, "I'm always thinking about what's coming around the corner and what I'm missing... what our customer is missing, what might be exciting."