A Guide to Saving Big at Serena & Lily, According to an Insider
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No home refresh or redesign is complete without a Serena & Lily moment somewhere in the mix, but the brand isn’t cheap making incorporating its pretty pieces into your space tricky. So House Beautiful asked Senior Vice President of Design Shops Allyson McGrath to spill her secrets on saving at Serena & Lily, and she didn't disappoint.
From visiting the Serena & Lily outlet to using the various free services, there are actually plenty of underrated ways to snag discounts. "Serena & Lily has an instantly recognizable look that's a fresh take on a traditional design," McGrath tells House Beautiful. "You will want to live with your Serena & Lily products forever, and they will stand the test of time."
That said, interested in scoring great deals on everything from furniture to bedding? Keep reading for the most useful advice ever. And don't forget, Serena & Lily's The Fresh Start Event is happening now allowing customers to enjoy 20% off everything or 25% off orders of more than $5,000 with the code UPGRADE. Make note of the insider knowledge below and take advantage of the promotions while you can!
Take Advantage of Free Services
Did you know Serena & Lily offers a slew of helpful design services that are completely free? From SCAD-trained advisors who can show you how certain pieces will look in your home to curated mood boards, there are a lot of ways to create a stylish design without paying extra.
"Serena & Lily also has a floor planner for anything from small questions to larger projects, including a room redesign or the whole house," McGrath notes. Additionally, there are unlimited free textile and wallpaper swatches in the design shops that don’t require an appointment to peruse, and complimentary upholstery customization in the design shops.
Shop the Sales
"Twice a year, Serena & Lily stores have floor model sales, so signing up for emails to be notified of such events is a great idea," McGrath adds. "We also have VIP sale alerts that you can hear about by following the brand on Instagram."
Because these sales happen only twice per year, the best-selling items tend to disappear quickly, so don't think twice about the pieces you've been coveting. Create a list now, be ready when the sale begins, and feel free to bookmark House Beautiful's Serena & Lily Sale page which we constantly update with the top markdowns.
Visit the Serena & Lily Outlet
It’s not often that luxury retailers have outlet locations, but Serena & Lily does! In fact, there are four Serena & Lily outlets that have "samples, overstocks, and second-quality items," according to McGrath. The outlets are in California and South Carolina, so if you happen to be in either of those states, make a pit stop and grab best-sellers for less.
Sign up for Emails
Adding yourself to Serena & Lily's e-mail list is an easy way to get 15% off your first order. Plus, you can pick how many emails you want to receive (daily or weekly), so you’ll never be inundated.
Save on Bedding and Bath
This is a big one. So last, but not least, Serena & Lily is as much a destination for plush bedding and bath goods as it is for coastal-chic furniture. Since the brand is so set on securing its place as a haven for towels, pillows, and duvet covers, it enacted the Bedding & Bath Promise, which lets you use your new wares for up to 60 days with free shipping and returns.
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