Your Guide to the Coastal Cowgirl Trend TikTok Is Obsessed With

Giddy up, fashion girlies.

TikTok fashion trends tend to explode out of nowhere, take hold of our collective consciousness (and wallets), and disappear into the night as swiftly as they came. But one TikTok trend that seems to have some staying power is the coastal cowgirl aesthetic. In fact, we expect coastal cowgirl fashion to stick around all spring and well into summer, simply because it’s so versatile. (Having over seven billion views on TikTok also doesn't hurt its chances at longevity.) While this aesthetic is distinct, as fashion expert and stylist Samantha Sutton explains, it's also easy to make your own using pieces you likely already have in your closet.

"Overall, the coastal cowgirl trend is both rugged and relaxed," Sutton tells InStyle. "It combines the easy breezy coastal feel that comes from knits and oversized button-downs with classic 'cowgirl' essentials, like denim, western boots, big buckle belts, and even cowboy hats."

While there are certainly specific styling tricks and pieces that bring an air of yeehaw to the coastal cowgirl look, Sutton says not to overthink it. "The reason why this aesthetic is taking off is that it feels so effortless and throw-on-and-go," she says.

For folks new to the trend, she explains that, "you’ll be fine with just three or four items, such as your favorite pair of denim cutoffs, a knit tank top, and maybe a leather jacket for chillier temperatures." If you're running low on ranch-appropriate attire, don't fret. You don't have to look rodeo-ready to get in on the coastal cowgirl trend. You can cultivate the vibe of this aesthetic with standard wardrobe staples, Sutton explains, citing button-down shirts, crochet sweaters, denim bottoms, and oversized leather jackets as pieces that easily fit the theme.

That said, Sutton does recommend an accessory that's splurge-worthy if you're going gaga for this aesthetic. "The one item you might want to invest in, which will pull these pieces together and give it that true coastal cowgirl spin, is a pair of cowboy boots," she explains.

With a single strong Westernwear piece — or pieces, in the case of cowboy boots — you can begin to make the coastal cowgirl aesthetic your own, a must when dipping your toes into this style, according to Sutton. "Remember that the best interpretation of this or any trend is something that also speaks to your personal style," she says. "There are no rules here. Knits can be swapped out for a sexy corset top with cowboy boots. Or, you skip the boots altogether and still nail the trend by pairing a cowboy hat with jean shorts and a white tank top," she says.

In the spirit of making this viral trend work for you, we've taken a deep dive into the different coastal cowgirl aesthetics you can try on for size. Ahead, you'll find our favorite coastal cowgirl vibes, from floral and flirty to denim-on-denim.

Sunny Coastal Cowgirl

The sunny coastal cowgirl aesthetic builds its foundation on swingy sundresses, full skirts, and a blue-and-white color palette — think beachy coastal on top and cowgirl rugged from the knee down. To lean into this version of coastal cowgirl, we recommend combining nautical prints and patterns, feminine detailing like ruffles and ribbons, and rugged boots for a delightfully on-trend contrast.
Shop Similar: MILLE Daphne Dress in Monaco Stripe, $288, and Steve Madden Louisiana Boots in Tan, $230.

Booked and Busy Coastal Cowgirl

Say what you will about the divisive length of culotte shorts, but they're very nearly tailor-made for showing off your fave cowgirl boots. To embrace this aesthetic, we recommend pairing boots and cut-offs with a cropped button-down shirt. We love the grown-up flirty vibe.
Shop Similar: Dries Van Noten Pinel Short Denim Culottes, $250 (Originally $500), and Jeffery Campbell Fly-Away Boots, $360.

Floral Coastal Cowgirl

For a look that's feminine and breezy with just a dash of cowgirl energy peppered in, we recommend the floral coastal cowgirl vibe. Woven accessories and mid-calf Western boots bring a subtle Western feel to this more sophisticated look.
Shop Similar: Draper James Tye Mini Dress in Field Blossom, $135, and Loeffler Randall Cyrus Ruffled Raffia Tote, $175.

Canadian Tux Coastal Cowgirl

Coastal cowgirls don't overthink, which makes their version of a Canadian tuxedo easier to pull off than most. Focus on finding similar denim washes rather than exact matches, toss on a neutral jacket, and, for flair, slip on a pair of statement-making cowgirl boots featuring embroidery or patchwork detailing.
Shop Similar: Mezcalero Dudi Black Boots, $299, and Sezane Scott Trench Coat, $305.

Sultry Coastal Cowgirl

The sultry coastal cowgirl's uniform is simple: a slip dress in a silky fabric paired with two-tone combat boots. Oversized outerwear adds some structure; we recommend playing with this aesthetic's silhouette by experimenting with broad-shouldered blazers or voluminous bomber jackets.
Shop Similar: Reformation Jeany Silk Dress, $328, and Dwarves Womens' Western Boots, $149

Buttoned-Up Coastal Cowgirl

For a look that's equal parts youthful and edgy, aim for an ultra-structured skirt set or utilitarian mini-dress. The buttoned-up look has an air of authority, and can be softened with pastel accessories like a mini bag or rose-colored sunnies.
Shop Similar: rag & bone Roxanne Mini Dress, $450, and Corral Women's Distressed White Boots, $320

French Girl Coastal Cowgirl

Meet the chicest cowgirl on our list. Achieve this take on the trend by opting for super-smooth boots, fitted jeans, and a statement top. Subtle designer accessories in coordinating colors bring a whisper of quiet luxury to these très luxe cowgirl look.
Shop Similar: Cartolina Peggy Top, $328, and Tecovas The Jessie, $495.

Hot Girl Coastal Cowgirl

Look out festival season, the hot girl coastal cowgirl is coming for you. Oversized outerwear and itty-bitty structured separates set this version of the aesthetic apart from the rest. There's also a bit of model-off-duty energy worked into this look (hello, legs for days).
Shop Similar: NUÉ STUDIOS Monica High-Rise Shorts, $273, and JRC & Sons Nancy Leather Snip Toe Tall Cowboy Boot, $270.

Mod Coastal Cowgirl

Then there's the mod coastal cowgirl. She's serving Twiggy thanks to go-to retro separates like A-line designer skirts, chunky platform sandals, and airy blouses, but she's got a touch of Hannah Montana camp, too. If you tend to take an eclectic approach to making trends your own, we highly recommend you play with oversized accessories in silver and brass and Y2K-inspired cowgirl hats.
Shop Similar: Balmain Monogram Mini Skirt, $1,250, and Banana Republic Verona Balloon Sleeve Shirt, $40 (Originally $100).

Flannel Coastal Cowgirl

The most laid-back of the coastal cowgirl niches, this approach is all about being cozy. Anything you'd wake up wearing after a bonfire on the beach is fair game: oversized flannels, roomy denim shorts, and Western-inspired tote bags all perfectly capture the vibe.
Shop Similar: AE Oversized Flannel Shirt, $20 (Originally $50), and MZ Made Two Worlds Tote, $179.

Sheer Coastal Cowgirl

Trendsetter, thy name is sheer coastal cowgirl. Given how sheer dressing remains a celebrity fave, there was no way it wouldn't make an appearance on our coastal cowgirl roundup. Add some edge to a sheer midi dress with over-the-knee cowboy boots, full-coverage bottoms, and bridle-inspired accessories.
Shop Similar: Calvin Klein Sheer Midi Dress, $131 (Originally $187), and Il Bisonte Women's Crossbody Bag, $720.

Black-and-White Coastal Cowgirl

For a polished approach to this trend that still reads rugged, we recommend a black-and-white color palette from head-to-toe. This minimalist take is provided structure thanks to cowboy boots with subtle stitching, crisp shirts, and mid-thigh jean shorts.
Shop Similar: Everlane The Way-High Jean Short, $68, and L'Academie Norman Built-in Bra Shirt, $188.

Boho Coastal Cowgirl

For West Coast girlies who like their looks sunny and zen, look to the soft colors and flowing textures of the Boho coastal cowgirl. Floral prints, soft neutrals, and snuggly duster sweaters or cardigans are staples of this approach.
Shop Similar: APPARIS Joey 2 Open-Front Knit Cardigan, $172, and Dolce Vita Landen Boots, $150 (Originally $220)

Vintage Coastal Cowgirl

If you're a thrifting queen, chances are you've already rocked something similar to this look. Mixing textiles and playing up throwback staples like maxi skirts and silky blouses give this take on the trend an ease as well as vintage mystery.
Shop Similar: Alice + Olivia Rye Denim Maxi Skirt, $375, and SIMKHAI Alice Satin One-Shoulder Top, $275.

Street Style Coastal Cowgirl

The sky is the limit with the street style take on the coastal cowgirl aesthetic. Aim to introduce one or two simple Western elements to your favorite main character moment outfit to pull off this approach.
Shop Similar: Anthropologie The Wolf Gang Knit Tube Dress, $208, and Altar'd State Twist Rhinestone Cowboy Hat, $65

Casual Coastal Cowgirl

If you live in your favorite pair of jeans and prefer a cropped and comfy sweatshirt to any other article of clothing, the casual coastal cowgirl look is for you. Try adding a bit of street style edge by pairing separates with a bomber jacket and keeping the palette muted in solid colors. Go hard with the contrasting stitching or embroidery work on your cowboy boots of choice with this look.
Shop Similar: lululemon Perfectly Oversized Cropped Crew, $98, and Marc Fisher LTD Roselle Embroidered Western Boots, $329.

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