Guess Taps Georgina Rodriguez for Fall Campaign
Guess revisits its glamorous roots this fall.
The Los Angeles-based brand released the first images from its Fall 2023 campaign featuring Spanish Argentine model, influencer and TV personality, Georgina Rodríguez.
More from Sourcing Journal
With 50 million Instagram followers, Rodríguez is known best for being the long-time girlfriend of soccer superstar Cristiano Ronaldo. She also shares her journey as a mom and multi-hyphenate celebrity in the Netflix docu-series “I Am Georgina.”
“I am truly honored to have been invited to work on this new campaign for Guess and Marciano,” Rodríguez stated. “I love the brand and the values it represents. I love wearing the collections because they make me feel empowered yet sexy. They have a distinct feminine character while expressing a timeless essence.”
Guess said Rodríguez embodies the “ideals of a strong, sensual, empowered woman.”
“We’re delighted to welcome Georgina on our new campaign with Guess and Marciano. Georgina is a strong, confident, and determined woman,” said Paul Marciano, Guess chief creative officer.
The campaign was directed by Marciano and shot by Italian photographer Nima Benati in the historic 19th Century Santo Mauro Hotel in Madrid. The hotel’s private gardens and regal rooms were used as backdrops. “We wanted to capture a day in the life of Georgina, going behind the veil to catch a glimpse into this superstar’s life of glamour,” Marciano said.
The Fall 2023 campaign highlights Guess’ maximalist styles including suits, bodycon dresses, knitwear and coordinated sets in glossy and velvety textures.
