Gucci Beauty Taps Miley Cyrus To Be the Face of Its New "Flora Gorgeous Magnolia" Fragrance

Gucci Beauty has partnered with mega-superstar Miley Cyrus to front its "Flora Fantasy" campaign to celebrate the brand's latest fragrance launch, "Flora Gorgeous Magnolia."

Cyrus has been able to buy herself "Flowers" since her debut as the face of the floral fantasy campaign — which was a kitschy world of fluffy animals and kawaii cuteness. Now, the singer takes the title of her catchy song to the next level as she's transported into a lush garden full of beautiful flowers and other child-like nostalgic moments that evoke feminine energy and nostalgia. "Flora Gorgeous Magnolia" is packed with notes of patchouli essence, magnolia essence and a dewberry accord that will spark the pure essence and mission of the entire fruity floral collection.

Gucci Beauty's "Flora Gorgeous Magnolia" pricing ranges from $38 USD to $155 USD and is up for grabs via the brand's website or Sephora.