Ground Up Launches First Collection of Character Sneakers With Kids Foot Locker

Jennie Bell
·2 min read

New York-based licensing company Ground Up has a major new partner. Just in time for back-to-school, the footwear maker has released its first collection of character sneakers at Kids Foot Locker.

And it brought out some heavyweights for the debut. Ground Up worked in partnership with Disney, Marvel and Universal Pictures to create nine casual sneaker styles featuring Mickey Mouse, the Disney Princesses, the Minions, Spider-Man and other members of the Avengers. So kids have plenty of beloved characters to choose from in the line.

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For Mickey Mouse lovers, there is an easy-to-wear canvas slip-on; a low-top lace-up shoe with a suede leather upper; and a cool high-top that features a Velco strap shaped like the cartoon icon’s gloved hand.

The ever-popular Disney Princesses also appear on multiple styles, including a high-top with glitter detailing; and a canvas-and-leather slip-on done in a sweet rosegold colorway.

A Disney Princess slip-on sneaker by Ground Up. - Credit: Courtesy of Ground Up
A Disney Princess slip-on sneaker by Ground Up. - Credit: Courtesy of Ground Up

Courtesy of Ground Up

Avengers fans can set out to save the world in new sneakers as well, including a canvas slip-on featuring carton versions of Captain America, Black Widow, Hulk, Black Panther and more; and a high-top with a 3D depiction of Spider-Man on the side.

Ground Up’s Avengers slip-on is available exclusively at Kids Foot Locker. - Credit: Courtesy of Ground Up
Ground Up’s Avengers slip-on is available exclusively at Kids Foot Locker. - Credit: Courtesy of Ground Up

Courtesy of Ground Up

Another look in the collection is a two-tone lace-up sneaker featuring the adorable Minions characters.

Ground Up kids’ lace-up sneaker featuring the Minions - Credit: Courtesy of Ground Up
Ground Up kids’ lace-up sneaker featuring the Minions - Credit: Courtesy of Ground Up

Courtesy of Ground Up

The exclusive collection is available now in Kids Foot Locker stores and at Kidsfootlocker.com, offered in youth and toddler sizing, with prices ranging from $45-$60.

Ground Up International has been creating licensed footwear for many major entertainment firms since 2016, but it wasn’t until last year that the company began wholesaling product under its own name. Other retail partners have included Journeys and Saks Fifth Avenue.

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