GRLFRND Expanded Beyond Denim, and It's All Really Good
GRLFRND is often the answer when you ask any fashion girl you know, "what are those jeans? They're really good." Revolve's in-house denim brand nails fit and on-trend styles—getting that mix of limited stretch, just the right distressing, and interesting length options just right. "Our customer comes back to us time and time again because we've become her go-to denim brand," Raissa Gerona, Revolve's chief brand officer ,says of the denim brand that can call everyone from Bella Hadid to Jennifer Aniston fans.
Now GRLFRND is expanding into the ready-to-wear category with an emphasis on basics with that something special, and it's selling beyond Revolve with a range that recently went live on FWRD.com, priced between $78 - $998. Gerona explains the thought process behind the expansion as a straight-forward decision, "We want to make sure we accommodate our customer by providing her with pieces that she can pair back with her favorite GRLFRND jeans and beyond, including suiting and dressier options she can wear when she wants to get a little more dressed up."
Standouts from the collection include a minimal-meets-western tan jumpsuit, a white shirt dress, leather biker shorts, snakeskin print pants, and a range of cozy but cool knits. The inspiration was all the ladies already in your Insta "saved" folder. "We were influenced by iconic women like Carolyn Bessette Kennedy, Princess Diana, Monica Belluci, Sade, our fellow friends and GRLFRNDs, and a general juxtaposition of vintage and modernity," Gerona says. We'll take that leather trench, add a Bessette-Kennedy-esque headband and be on our way, thanks.
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