The Black Pumas teamed up with Snapchat and Verizon to create an astonishing AR experience
The actress reflects on the weekend in these just-dropped sneakers.
Puma ambassador Selena Gomez teased the brand's new Cali Star Metallic sneaker on Instagram, and we're sure you didn't miss it while you were scrolling. The shoe, which retails for $80 and will be available to shop on February 9, comes with a shimmering new plate on the sole. Selena wears the kicks in white, but the black-and-gold iteration will be exclusively available too, according to the website. "You have to go after what you want and follow your dreams. Don't be afraid to stand out from the crowd by being you," Selena said in Puma's press statement, clearly speaking to the fact that these sneaks shine pretty bright, and would obviously be eye-catching in a crowd. The California Puma silhouette is already available in a range of colorways, and you're probably more familiar with it than you think. Of course, we don't blame you if you want to hold out for the metallic drop, which you'll be able to get your hands on in stores, online at PUMA.com, or at other select retailers. Scroll down to see some more campaign imagery featuring the lovely Ms. Gomez, then check out all angles of the kicks and watch this space on release day. Related: Dua Lipa's Officially Part of the Puma Fam - We Expect Many Platform Sneakers
The first colorway is named after the rapper's birthday.
Tech’s race to own the face is heating up, and that may cement virtual makeup's place in beauty for the long term.
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