Graff Reveals New Bridal Collection with Grace Elizabeth as The Campaign’s Muse

·1 min read
Photo credit: Graff
Photo credit: Graff

London jewelry house Graff revealed their new bridal collection today, marking the first time in three years since the brand has debuted an array of bridal jewels of this nature. The muse behind Graff’s new campaign is supermodel Grace Elizabeth, who tied the knot with German footballer Nicolaus Krause in a secret ceremony during the pandemic. Due to restrictions, the couple didn't have the opportunity to partake in a traditional wedding experience, until now with Graff. Seen in Graff's newly released video, Elizabeth is shown wearing a stunning wedding dress and adorned with bridal jewels for the first time. The campaign imagery, captured on a tropical island, encapsulates the couple’s radiant romance, enhancing the symbolism of Graff’s bridal collection.

“With our incredible team of skilled artisans, coupled with the latest, highly technical design software, we are constantly looking for new ways to develop our bridal offering, whether it is conceiving new bridal jewels or enhancing a classic like the Promise setting,” says CEO Francois Graff in a statement via press release.

The revamped silhouette of Graff’s Promise setting, which celebrates Elizabeth and Krause's real-life love story, features a delicate tulip shape and a dropped top bezel, along with less surrounding metal to create a flawless presentation.

Here, witness an exclusive look at Grace Elizabeth's interview with Graff, as she shares the details of her romantic story and secret wedding.

For access to this newly launched bridal collection, visit Graff.com.

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