Google Reveals These Were the Top-Searched Gift Ideas of 2023 (With Many Under $50!)

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The holidays might be the most wonderful time of the year, but finding top-notch gifts for all the special people in your life can be a tad stressful. Unless you're working with an unlimited budget — which, let's be honest, is anyone? — it's all about finding that careful balance between a gift that's interesting, affordable and something they don't already have. Fortunately, Google is here to help.

Chances are, you're already familiar with the search engine and rely on it to organize your social calendar and emails and send out questions to the ether. But what you may not know is that the tech company culled all its data from the past year to create its Holiday 100 gift guide, an official curation of the most popular gift ideas based on peak search interest. That includes everything from the cult-favorite Stanley Cup, the viral Jolie Shower Head and the coveted Lululemon Belt Bag that had folks Googling nonstop in 2023.

That said, sifting through 100 presents is not for the faint of heart, but we have you covered. Whether you're looking for a new toy for your little ones, the best skincare products for the beauty buff in your life or a fail-safe stocking stuffer everyone will love, we found plenty of Google's most-searched gift ideas under $50 from the Holiday 100 list — and exactly where to buy them. And just like that, your holiday shopping inspo is all squared away.

SHOP THE COMPLETE GOOGLE HOLIDAY 100 LIST

The Reverse Coloring Book

As The Reverse Coloring Book proves, doodling is more than child's play. Here, author Kendra Norton created pages of gorgeous, unfinished watercolors so the amateur artist in your life can trace shapes, connect the dots and draw in their own figures. Since interest in reverse coloring books has reportedly doubled within the past year, it's a surefire way to bolster your loved one's creativity.

40 Oz. Stainless Steel Tumbler

It's no wonder why Stanley's Quencher Tumbler is one of the buzziest reusable water bottles around. (Per Google, searches for this pick have quadrupled this year alone.) Sold in a range of sizes, this Internet-famous tumbler boasts a stainless steel, vacuum-insulated construction to keep your drinks cold (or hot!) for hours. If you're in a bind to find a gift for that notoriously picky recipient, this tumbler is bound to please.

Everywhere Belt Bag

We all know a perpetual busybody who magically makes juggling a boatload of tasks look like a breeze. This season, give them a hand with Lululemon's belt bag. Sold in a bunch of fun designs (including clear and fleece) this surprisingly spacious bag offers a secure, hands-free way to hold their essentials as they fire off a few work emails. Or run six miles in the park. Or wrangle a bunch of shopping bags, their kid's stroller and their dog's leash.

Soft Pinch Liquid Blush

For a present that has an A-lister's blessing, reach for Rare Beauty's Liquid Blush. Founder Selena Gomez created a blendable, buildable formula that dries down with a long-lasting finish. Searches for this pick tripled within the past year. With a handful of colors and finishes to choose from, grab one for your beauty-loving best friend, trendy teenager or yourself.

3D Puzzle Vase

Found: A refreshingly creative gift for all the design lovers and puzzle pros in your life. Unlike most puzzles, which typically lay flat, this one has 160 curved pieces that fit together to create a dimensional vase. (According to Google, the search rate for these unconventional puzzles grew this year by more than 1,000%!) We wouldn't recommend putting flowers in this one, but it'll certainly act as a gorgeous conversation starter.

Quantum 100 Wired Over-Ear Gaming Headphones

If you're after a useful gift for the gamer in your life, JBL has you covered. The tech brand has been making popular headphones and speakers for years, so it's safe to say this set of gaming headphones is built to immerse your gamer in their favorite fictional world. (There's even a microphone so they can chat with their fellow players.)

Tiny Terracotta Kits

Spring might be peak gardening season, but that doesn't mean you can't celebrate your favorite green thumb in the colder months. This bite-sized kit from Modern Sprout gives them everything they need, including a planter, soil and seeds to build a small indoor garden. Just add water and watch this kit bloom into something beautiful.

Good Grips 14-Piece Cookie Press Set

Avid bakers will find a lot to love about OXO's Cookie Press Set. Start by loading the press with some delicious dough and selecting one of 12 interchangeable disks. Once they push down on the knob, they'll have perfectly shaped cookies. It's a gift that's so game-changing that they'll wonder what they did before they had it.

Beginners Crochet Kit

Crafty kids will go crazy for the Woobles' Crochet Kit, which was featured on Shark Tank. Packed with the essentials such as yarn, needles and directions, this beginner's bundle will give your little ones everything they need to learn about the ins and outs of crocheting. Best of all? They'll finish this DIY project with a new, snug-ly friend.

The Gratitude Journal

A little bit of gratitude can go a long way. Well-suited for the self-care savant or those who are looking to be a little more mindful in 2024, this journal is packed with prompts to encourage users to pause and savor life's smallest moments. Of course, there's more to this gift than meets the eye. The brand claims journaling can help reduce anxiety and loneliness while simultaneously increasing optimism and mindfulness.

Kids Camera Instant Print

Ready for your close-up? This point-and-shoot camera makes it easy for any child to become a budding shutterbug. A small IPS screen allows kids to capture the very best Kodak moments, while the built-in printer and three complimentary rolls of BPA-free paper make it possible for them to show off their work long after their big photo shoot.

Knit Cuffed Beanie

Winter is coming, which means you better bundle up. This year, gift your friends and family warm, cozy vibes with this hat from Carhartt, which Google says was the top-searched beanie of 2023. With lots of colors to choose from — ranging from subtle neutrals to bold hues — it's a practical present that will rack up the style points, too.

The Medium Flex 132

It's hard to find one gift that can cater to a variety of interests, but Cadence's cosmetic containers tick off a lot of boxes. Frequent fliers will love these TSA-compliant canisters for all their travel essentials. Meanwhile, beauty buffs will be thankful that they can finally bring their favorite formulas without checking a bag. And thanks to their reusable construction, your loved one can finally stop buying disposable versions of their favorite cosmetics — a major win for anyone who prioritizes sustainability.

Icons Bonsai Tree Home Décor Set

It doesn't matter if you're shopping for a kid or a kid-at-heart: You can never go wrong with a set of LEGOs. Naturally, this Bonsai Tree set is no exception. A consistent top seller around the holiday season, this nature-packed pick is poised to bring a little zen (and creativity) to any room of the house.

Querencia Candle Warmer

If buying your favorite homebody yet another candle feels a tad... well, predictable, consider Cozyberry's candle warmer. This lamp heats up a candle's wick so it can emit those fragrant aromas sans flame. Turns out, this budget-friendly buy isn't just a cool novelty: Cozyberry claims that approximately 18,600 house fires in the United States are caused by candles each year. So, when you buy them this candle warmer, you'll give them that peace of mind.

3x3 Speed Cube

Not only is a Speed Cube 2023's answer to the Rubik's Cube, but Google says they've received top searches this year. While Gan's Speed Cube is a great gift for fidgeters or anyone who loves a good mind game, might we consider upping the ante this holiday season? Let out your loved ones' competitive streaks by timing their tries and see who can solve the cube the fastest.

Medium Compression Packing Cubes

Know someone who notoriously stuffs their suitcase? You're not alone: Google says "compression packing cubes"reached an all-time search high in 2023. Fortunately, Calpak's cubes will fix their packing predicament once and for all. Though its cubes come in a bunch of sizes, the medium option can let them expand their contents by up to 4.5 inches and fit one to three days' worth of clothes. Best of all, they come in a bunch of fun colors so you can buy a set that matches their style.

Portable Neck Fan

Often, the best budget-friendly gifts are those weirdly useful presents someone would never think to buy themselves. Case in point: This wearable neck fan. Whether they are training for a big race — or simply cannot stand the heat — this quirky, rechargeable fan will keep them feeling calm, cool and collected. (This one from Gaiatop has three settings so they can always find just the right temp.)

Cicaplast Hand Cream

Stuck on what to get that notoriously picky recipient? Try a practical present. La Roche-Posay's hand cream is packed with ingredients like shea butter, niacinamide and glycerin that work together to offer lasting hydration. Meanwhile, the fragrance-free, non-greasy formula makes this one stocking stuffer they'll turn to time and time again.

Women's Emily Puff Scuff Slippers

While there's a lot to love about the mega-retailer, it's worth noting that Target has an excellent selection of cozy slippers. With a cool checkered pattern and plush lining, this pair of scuff slippers will help them start the chilly season on the right foot. (Not to mention they're $10, making them cool, cozy and cheap.)

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