Ginori 1735 Fetes the Diva Collection in Milan

MILAN — “It’s more fashion,” said Ginori 1735 chairman and chief executive officer Alain Prost of the new Diva collection, at a rooftop soirée at Kering’s headquarters Monday. With its metallic details and pastel color palette, Diva is an elegant update of the modern yet more sombre 1954 Colonna collection.

Its debut was celebrated with 1950s-era jazzy tunes, pastel umbrellas and a flower wall of marigolds and roses. The scene took guests back to the era in which the Colonna collection was first created by Ginori’s 1735’s former artistic director Giovanni Gariboldi. Gariboldi who was once an apprentice of Gio Ponti during his time at Ginori 1735, is revered for his cultivated eye toward reinterpreting the past and creating for the future for the house.

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“Our collections are very strong sometimes in terms of personality and this one is a little more easy to implement in a home,” Prost told WWD, amid mingling with foreign press and design enthusiasts in awe of the clear view of Milan’s skyline.

The Colonna collection won the first edition of Compasso D’Oro award in 1954. The stackable Colonna was a tribute to the modernist architecture that defined Italy’s post-war industrial era and still resonates in design circles as a pivot from classic porcelain designs.