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If you have ever posted a picture on Instagram that you thought was going to be a hit and it got barely any likes, then you certainly know what Ginger Zee is going through.
ABC News’ chief meteorologist took to social media Friday with an offering and a plea to her followers. “Photos of my body, hair and legs get so many more comments than my important climate stories so HERE — here’s a photo I know will get the attention,” she wrote next to a photo of her in an orange dress, sitting on a step, with her legs exposed.
PLEASE READ: Photos of my body, hair and legs get so many more comments than my important climate stories so HERE — here’s a photo I know will get the attention — NOW, PLEASE KEEP READING: I appreciate all the interaction but I really want you all to HEAR what I’m saying too. DON’T comment on this photo— go click on and WATCH my next post. Learn. Then comment there. I will do whatever it takes for everyone to realize we need to make changes and clean-up our planet— NOW. I post my stories every Friday and they often get only 6 comments and very few views. Hope this helps change that. #itsnottoolate
A post shared by ginger_zee (@ginger_zee) on Oct 16, 2020 at 4:29am PDT
While the 39-year-old wrote that she always appreciates the engagement and interaction on any and all posts, she’d like people to really take in the message she’s trying to get across. “I will do whatever it takes for everyone to realize we need to make changes and clean-up our planet—NOW,” she said, urging followers to watch her recent #ItsNotTooLate episode to learn about the current climate crisis and pollution in Biscayne Bay in Miami, Fla.
Please watch the latest episode of #ItsNotTooLate - Miami still has more than 100k septic tanks! Toxins from lawn fertilizer and agriculture poison the bay. Please watch and let me know what you think and what you want me to cover next. Watch all the previous segments in my IGTV and watch @abcnewslive every Thursday night for the new story! Also — for those asking what they can do even if you don’t live at the coast — your trash (plastic use) and toxins make it into storm drains and ground water too, everyone needs to reassess what we are leaving behind. Example: a plastic glove or disposable mask on the ground gets pushed into a storm drain, even when inland. It breaks down over time and becomes micro plastics which go into our oceans.
A post shared by ginger_zee (@ginger_zee) on Oct 16, 2020 at 4:32am PDT
Zee isn’t the first celebrity to use this approach to drive attention to causes that are important to them. In fact, this has been a recent trend employed by Kylie Jenner, Tess Holiday and even Chris Rock. Just this week, Lady Gaga shared a provocative selfie for National Boss’s Day to ask fans to share their voting plans.
It’s National Boss’s Day, a great day to check in with your boss on their plan for voting, so you can make yours if you haven’t already! HowTo.vote has everything you need to know, bring and do to vote. A huge thank you to all of the bosses who are making voting a priority for their employees and giving people the time they need to vote. I’m doing that for my team 😘😘 Please share your voting plans with me!
A post shared by Lady Gaga (@ladygaga) on Oct 16, 2020 at 9:00am PDT
Michael B. Jordan’s thirst trap had a similar call to action.
A post shared by Michael B. Jordan (@michaelbjordan) on Oct 13, 2020 at 2:07pm PDT
Zee’s not the first nor will she be the last to use sexy pics to drive attention to important causes — and while some critique the method, no one can argue that it isn’t effective.
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