Giancarlo Valle Transforms a Vacant Movie Theater into a Dramatic New Flagship
When interior designer and architect Giancarlo Valle first saw the space that would become the new Nordic Knots flagship showroom—a vacant early-20th-century movie theater in Stockholm’s design district—he felt instant chemistry. “There was so much worth keeping, and I could see it would take only a light touch to give it a more modern edge,” Valle says. That feeling reminded him of his first meeting with husband and wife Fabian Berglund and Liza Laserow, who founded the local label along with Fabian’s brother, Felix. Their creative synergy led to a new rug collection by the designer, launched earlier this year, as well as the stately new headquarters to house the brand’s cost-conscious New Zealand–wool and jute rugs.
Valle adopted a less-is-more approach to the historic space in an effort to let its unique architecture and eye-catching details take center stage. Rich green marble walls and terrazzo flooring in the lobby are now offset by a sleek metal coffee bar and seating, a nod to the region’s pewter traditions. Warm wood accents throughout pay homage to the pine furnishings that were popular in the 1920s and ’30s. The approach felt only natural for Nordic Knots, which has fused Swedish craft traditions with cozy Scandinavian minimalism since its founding in 2016.
The overall effect is more residential than commercial, and that’s the point. “We wanted it to feel as if you are entering our home,” Laserow says. “Our showroom is a place where you can feel at ease, retreat, and hopefully come to be inspired.”
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