'He Gets Us' Campaign Returns to Super Bowl With Ads for Jesus After Viral Criticism

Carly Silva
·2 min read
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'He Gets Us' Super Bowl 2023 ad

Apparently, Jesus is once again getting some airtime at the Super Bowl.

Despite the hefty backlash the "He Gets Us" commercials that ran during the 2023 Super Bowl received, the same company behind the campaign is gearing up for another ad display to further raise Jesus' profile during Super Bowl LVIII.

According to a new report from Rolling Stone, Greg Miller, a spokesperson for the campaign, confirmed this week that another "He Gets Us" ad will air in a 60-second spot during the first quarter of the Kansas City Chiefs and San Francisco 49ers match up on Sunday, Feb. 11. It will be followed by a 15-second spot in the second half of the CBS and Univision broadcasts.

Both ads "will emphasize loving our neighbors like Jesus did; encouraging people to respect and serve each other," Miller stated.

But the internet is having mixed reactions to the news again, especially after learning about the company behind the campaign, which was outed for having some questionable donors last year. Among them is the billionaire family behind Hobby Lobby, the craft store chain that has infamously tried to deny its employees access to birth control and block them from using the bathrooms associated with their gender identity.

David Green, the co-founder of Hobby Lobby, admitted last year that he helped fund the commercials. Now, his son Mart, the "Ministry Investment Officer" at Hobby Lobby, is one of three board members at the new nonprofit managing the ad campaign, Rolling Stone reports.

Despite the messaging of the "He Gets Us" ads, which Green claims is about loving and accepting others as Jesus did, critics of the commercials have found them to be contradictory considering their donors, who many believe to be pushing a conservative evangelical agenda under the guise of following Jesus.

"Hypocrisy. Gross," one user on X (formerly Twitter) wrote in response to the news of another Super Bowl ad scheduled for this weekend.

"Yet they're paid for by the hateful, bigoted, homophobic, hypocrite a—hats that own @HobbyLobby," someone else added, insisting, "Jesus would not be a fan of billionaires."

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