MTV News Is Shutting Down After 36 Years, And Millennials And Gen X'ers Are In Their Feels About It
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As you might have already heard, yesterday Paramount Networks — the parent company of MTV — announced that they were shutting down MTV News as a part of larger company-wide layoffs.
MTV News, which first launched on the network in 1987, is a huge iconic piece of MTV history for both Gen X'ers and millennials. And for anyone who grew up watching MTV in the '90s, they probably remember it being anchored by the ever-dry-witted Kurt Loder — who sometimes seemed to have a disdain for the things he was reporting on (but that was part of his charm).
By the '00s, MTV News became a mainstay on TRL, with correspondents coming on the show daily to talk about important topics and events. It also transitioned online with a more expanded presence on MTV's website.
Even though we live in an era where Twitter accounts like Pop Crave exist, giving us instant news, there is still something sad and very truly "the end of an era" about the shutting down of MTV News. With that in mind, I rounded up some tweets from Gen X'ers and millennials reacting to MTV News shutting down and the cultural impact it leaves behind:
1.
If you lived in the era of Kurt Loder and Tabitha Soren @ MTV News, you have lived. So many huge moments in pop culture: Kurt Cobain, Biggie, and 2Pac passings, Courtney Love crashing Madonna’s interview, etc. https://t.co/viCyU6lSIg pic.twitter.com/rmdnRDYVfK
— Carlos (@carlosjharris) May 9, 2023
MTV
2.
Kurt Loder popping on the screen either meant we were going to hear the dumbest/funniest thing happening in music that day or about to be informed about a death that scars an entire generation, and he'd do both tasks with the same authority, the man is simply our Cronkite https://t.co/MpxaKlYR9a
— John Frankensteiner (@JFrankensteiner) May 10, 2023
3.
Kurt Loder informs a stunned nation Kurt Cobain is dead. This was my generation’s goddamn Cronkite and Kennedy. pic.twitter.com/hYO4vVRgeG
— Super 70s Sports (@Super70sSports) May 10, 2023
MTV
4.
Young people today will never appreciate what MTV News meant in its coverage of three huge Gen X cultural touchstones: -The death of Kurt Cobain-The death of Tupac -The death of Notorious BIGKurt Loder legit grief counseled us through all of that shit.
— Corey Richardson: @TheCoreyRichardson on Spoutible (@vexedinthecity) May 9, 2023
5.
i feel like part of my childhood died. i know that sounds dramatic, but i know you get it. o
— rachel xo (@quirkyandklutzy) May 9, 2023
MTV
6.
MTV News shutting down is the final nail in the coffin for the MTV I once knew and loved.
— KT (@sloyoroll01973) May 10, 2023
MTV
7.
Vice News & MTV News were my pinnacle from high school to undergrad. I knew the type of journalism I wanted to do was possible because of them. Seeing them shutter feels like that lane slowly closing forever.
— Daric L. Cottingham, M.A. (@DaricCott) May 9, 2023
8.
MTV News was an iconic and essential outlet for an entire generation. It was an incredible experience and a dream come true working there for many years, with fantastic people who truly changed my life. Extremely saddened by the news it's shutting down.
— Alex Zalben (@azalben) May 9, 2023
9.
Kurt Loder and MTV News had us in a chokehold back in the day, esp when a musician died. It's officially the end of an era (but it's been over for a while, tbh). But these Paramount cuts are brutal. The media is in a tough space right now. https://t.co/y76EoosLiF
— Britni Danielle (@BritniDWrites) May 9, 2023
10.
MTV News got an entire generation of Gen Xers and older millennials to start paying attention to global events, politics, the world. Kurt Loder & the MTV News crew expanded a part of my brain that living in small-town rural America never could. https://t.co/ZehpNmx6jD
— Alisha Grauso (@AlishaGrauso) May 9, 2023
11.
MTV News is shutting down. Damn, MTV is getting rid of all the best things that people loved about this network. pic.twitter.com/PZhPhKyOaR
— I have so many questions? (@english_shamar) May 9, 2023
MTV
12.
Look I appreciate that my generation is coming together to be sad about MTV News shutting down, but I'm not seeing enough Tabitha Soren love on my feed... pic.twitter.com/ih1LCLSv3A
— Nicole Campos (@camposova) May 9, 2023
MTV
13.
In honor of the end of MTV News. The best moment of pure chaos pic.twitter.com/h8dzp4LIQh
— sam greisman (@SAMGREIS) May 10, 2023
14.
In honor of MTV News (RIP), do y’all remember when Kurt Loder kept shading Jewel over her misuse of the word “casualty” in her book of poetry? pic.twitter.com/duGjmxkcb4
— 🦹🏽♀️ (@vinabean) May 9, 2023
MTV
15.
Breaking news. MTV News is shutting down. Now back to ‘Ridiculousness.’ pic.twitter.com/mYKK2r0n4m
— OesteCoastChe (@elelcoolche) May 9, 2023
MTV
16.
Thanks to everyone for all the kind words today...
— Kurt Loder (@kurt_loder) May 10, 2023
