“My family has been an enduring inspiration and I’ve inherited their fun and playful style,” said Karefa-Johnson at the presentation of the lineup during Milan Fashion Week. To be sure, she created a joyful collection, with bold, colorful clashing prints. She urged women to be comfortable in their own skin, daring to think out of the box. “Fashion offers the possibility to escape and it’s a way to have fun,” she contended.
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Karefa-Johnson revisited ’70s prints, distorting checkerboard patterns or supersizing floral motifs, also inspired by British artist Bridget Riley. The spotlight was on dresses or top and skirt combinations, mainly in twill cotton, accessorized with foulards in the same prints and the brand’s signature Pasticcino Bag in damier macramè cotton.
Gigi Hadid photographed the collection’s campaign.
Karefa-Johnson is the latest personality to collaborate with Weekend Max Mara, which previously unveiled capsules developed with top model Alek Wek; American illustrator and pop artist Donald Robertson; Lucinda Chambers, former fashion director of British Vogue; Oscar-winning costume designer Gabriella Pescucci; American interior designer Anthony Baratta, and American artist Richard Saja inspired by the historical Royal Ascot races, among others.
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