Amazon 'Prime Big Deal Days' Starts Today, and You Can Snag These 50+ Best Deals
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If you're the type of person who prefers to get their holiday gift shopping done early, you're in luck. Today marks the beginning of Amazon's October Prime Day, which means you can shop major sales on tech, gifts, seasonal decor and fashion a whole month ahead of Black Friday. The official sales event dubbed Prime Big Deal Days runs now until tomorrow, October 11, 2023 at midnight PST.
SHOP AMAZON PRIME BIG DEAL DAYS 2023
We're seeing sales similar to its July Prime Day predecessor, including member-exclusive deals on brands like Dyson, Le Creuset, Apple and more. As usual, there are literally thousands of Prime Day deals happening today, so our shopping editors are scouring Amazon's site in search of the biggest discounts you won't want to miss. So far, we've stumbled upon low prices on home decor, luggage, pet care essentials and fall clothing — not to mention an all-time low price for AirPods Pro (2nd Gen)! — during the first day of the event.
Along with the best October Prime Day deals, find out everything you need to know about Amazon Prime Big Deal Days 2023 below.
This page has been updated with new deals as of 8:00 a.m. ET on October 10. Our deals editors will return to this story with more updates as more deals arrive throughout the two-day sale, so we recommend bookmarking this article by hitting "save" at the top.
What is Amazon 'Prime Big Deal Days'?
Prime Big Deal Days is Amazon's latest two-day sale for Prime members. Just like Prime Day, which happened on July 12-13, the sale includes some of the biggest discounts of the year on best-selling items from every shopping category on the site.
With major holiday sales like Black Friday and Cyber Monday on the horizon, we're also seeing deals on seasonal items like Christmas decor, gifts and stocking stuffers, plus the slew of big-ticket items like electronics, vacuums, countertop appliances and more.
Best Prime Day Apple Deals
AirPods Pro (2nd Gen)
AirPods (2nd Generation)
Watch Series 8
AirPods Max Wireless Over-Ear Headphones
iPad Air (5th Generation)
2020 MacBook Air Laptop
Apple AirPods Pro (2nd Generation) for $189 (24% off; $60 off)
GH pros named these wireless earbuds the best overall AirPods thanks in part to their active noise cancellation, water resistance and H2 chip design, enhanced audio quality and improved battery life. For Prime Big Deal Days, we're seeing the AirPods Pro at a record low price (before, we've only seen it drop to $199).
Apple AirPods (2nd Generation) for $89 (31% off)
Shop the classic AirPods for under $90 during Prime Big Deal Days. They'll seamlessly pair with your iPhone and have a battery life of up to 24 hours, allowing you to listen to your favorite music, podcasts and movies, with excellent sound quality.
Apple Watch Series 8 for $319 (20% off)
Log workouts, track daily steps, monitor sleep and stay connected to phone notifications — all from your wrist. Not to mention, this latest version includes temperature tracking and safety features like crash detection and fall detection.
Apple AirPods Max for $479 (13% off)
These viral over-the-ear headphones are designed to offer superior, noise-canceling sound, quality while remaining super comfortable for hours of wear. It features spatial audio for movie theater-like surround sound and 20 hours of listening time.
Best Prime Day Vacuum Deals
V12 Detect Slim Origin Cordless Vacuum
ION Robot Vacuum
Pure ONE S11 Cordless Vacuum Cleaner
Navigator Lift-Away Professional Upright Vacuum
Vertex Pro Cordless Stick Vacuum
Roomba j6+ Self-Emptying Robot Vacuum
Dyson V12 Detect Cordless Vacuum Cleaner for $440 (30% off)
With a 60-minute battery life, the Dyson V12 Detect vacuum cleaner allows you to clean up dirt, crumbs and pet hair from carpet and hard floors alike. The brand claims its tangle-resistant motorbar and detachable hair screw tool can detangle hair as it vacuums, and it even converts to a convenient handheld vacuum for cleaning upholstery and other hard-to-reach places.
Shark ION Robot Vacuum for $130 (43% off)
Keep your floors tidy without lifting a finger thanks to this intelligent robot vacuum that's currently 35% off. It's got a two-hour battery life and smart sensors that help it navigate around furniture, helping clean your home more thoroughly.
Tineco Pure One S11 Pet Vacuum for $210 (48% off)
Save 48% off this popular stick vacuum that's specifically designed for pet owners. The automatic dirt detection helps slurp up debris on your floors like dust, pet hair, dander and more, while the detachable handheld device makes it easier to clean upholstery and hard-to-reach corners of your home.
Best Prime Day Home Deals
Six-Piece Queen Sheet Set
Madison Collection Area Rug
Classic Series 4.5 Quart Tilt-Head Stand Mixer
Refrigerator Organizer Bins
Little Green Portable Carpet Cleaner
Super-Plush Towels Set of 2
Comforter Duvet Insert
Arched Full Length Mirror
Sleep Original Foam Mattress
Mellanni Queen Sheet Set for $34 (37% off)
Named the best value sheets of 2023 by the GH Institute, the Mellanni Queen Sheet set is under $35 for Prime Big Deal Days. Our experts found that they were soft and shrink resistant, while our testers called them "luxurious, silky and lightweight." Shop the sheets for 37% off in a wide range of colors this cozy season.
Safavieh Madison Collection Area Rug for $105 (84% off)
If you're ready to change the look and feel of your living space without completely redecorating, one easy hack is to add a new area rug. We found this large 8-foot by 10-foot area rug for a surprising 84% off right now. It comes in a range of hues to suit your decor scheme. Plus, it's got more than 3,500 ratings and an average of 4.6 out of 5 stars.
KitchenAid Classic Series 4.5-Quart Stand Mixer for $280 (15% off)
Get a head start on holiday baking with this best-selling KitchenAid stand mixer, currently $50 off for October Prime Day. With a 4.5-quart bowl, 10 different speed settings and plenty of attachments for everything from cookie dough and bread to frosting, ice cream and more, it's a versatile machine you'll use constantly.
Best Prime Day Luggage Deals
Centric Hardside Expandable Luggage
Packing Cubes Set
London Hardside Spinner Carry-On
Three-Piece Carry-On Hardside Luggage
Prestwick 22-Inch Carry On Luggage
Three-Piece Expandable Luggage Set
Samsonite Centric 2 Hardside Carry-On for $111 (41% off)
Jet-setting this holiday season? Prep for your upcoming trip by snagging this lightweight carry-on suitcase. It's currently less than $150, complete with 360-degree spinner wheels and tons of zipper pouches to help you stay organized on the go.
Bagail Packing Cubes Set for $20 (28% off)
Speaking of staying organized, shop these handy packing cubes while they're $20. The eight-pack comes with several small, medium and large cubes, plus a dust bag and a shoe container.
Rockland London Hard Side Carry-On for $54 (55% off)
This sleek black carry-on is 55% off for Prime Big Deal Days, and it possesses everything you need in a good suitcase: multi-directional spinner wheels, a hard-sided shell, a telescoping handle and tons of organization.
Best Prime Day Holiday Deals
6.5-Foot Pre-Lit Slim Fraser Fir Artificial Christmas Tree
Halloween Spider Web Decorations with 150 Extra Fake Spiders
LudiTek Maple Leaf String Lights
60-Piece Halloween Bats Decoration
Floating LED Candles
National Tree Company Artificial Dunhill Fir 7.5-Foot Tree
Flocked Holiday Garland
100 LED Star String Lights
Pumpkin Carving Kit
Puleo International 7.5-Foot Artificial Spruce Tree for $141 (39% off)
Even though it's still a few months until Christmas, you can save yourself money ahead of the holiday season by taking more than $100 off this best-selling fake Christmas tree. It's designed to look super realistic thanks to its fluffy, flame-resistant branches, and it should be easy to assemble.
Zpisf Halloween Spider Web Decorations for $10 (66% off)
Prep your front yard for Halloween trick-or-treaters with these faux spider webs. Currently 60% off, these stretchy cobwebs provide up to 1,400 square feet of coverage, making it easy to wrap them around bushes, hang from gutters or reach across your front porch.
Luditek Maple Leaf String Lights for $12 (37% off)
This charming leaf-shaped string lights set is perfect for wrapping your home in cozy fall warmth. It comes with two 8.2-foot string lights powered by AA batteries, meaning they're easy to style anywhere in your home without access to an outlet.
Best Prime Day Pet Deals
Gumby Plush Filled Dog Toy
Cat Tree Tower for Indoor Cats
Washable Dog Bed for Large Dogs
Professional Two-Speed Dog Nail Trimmer
Reuseable Hair Remover
Cat Toys for Indoor Cats
MultiPet Gumby Plush-Filled Toy for $4 (57% off)
This under-$5 dog toy is the perfect way to surprise your pup. It's the #1 best-selling plush dog toy on Amazon, and it features bendable arms and a built-in squeaker for hours of entertainment.
BestPet Cat Tree Tower for $23 (62% off)
Save 62% off this 54-inch tall cat tree tower, complete with several observation decks, multiple scratching posts, hanging toys and two covered napping spots. Your adventurous pet will have plenty of places to play, climb and snooze, and you can snag it now for less than $25.
Champets Washable Dog Bed for $20 (50% off)
This soft microfiber bed is wrapped in a removable fuzzy cover, making it easier to clean. The extra-large surface is ideal for large dogs or for multiple pets to snuggle, and you can shop it for 50% off during Prime Big Deal Days.
Best Prime Day Fashion Deals
608 V5 Casual Comfort Cross Trainer
High Waisted Leggings
Long-Sleeve Turtleneck Sweater Dress
Premium 501 Original Fit Jeans
Elegant Square-Neck Midi Dress
Cropped Puffer Vest
Ghost 14 Neutral Running Shoe
EcoSmart Crewneck Sweatshirt
Longline Sports Bra
New Balance 608 V5 Sneakers for $56 (25% off)
Upgrade your street style with these popular chunky white sneakers, currently 25% off. They feature a retro-inspired silhouette, a mesh and leather upper and an athletic shape that's easy to dress up with casual pants or pair with your favorite leggings.
Colorfulkoala High-Waisted Leggings for $16 (30% off)
These soft leggings were designed with your next workout in mind. High-waisted, moisture-wicking and built with a seamless, chafe-resistant construction, they're made to be comfortable while stretching, running or squatting. Plus, they're even more budget-friendly during Prime Big Deal Days at just $16.
Prinbara Turtleneck Long-Sleeve Sweater Dress for $32 (48% off)
Prep your wardrobe for chilly autumn weather before it arrives. This cozy turtleneck dress is 48% off right now, and it comes in lots of different colors. The loose-fitting construction and on-trend balloon sleeves make it super flattering.
Best Prime Day Beauty and Wellness Deals
Lip Sleeping Mask
Professional Effects 3D Whitestrips
Pro 5000 Smartseries Power Electric Toothbrush
Mighty Patch Original Patch
Optic White Pro Series Whitening Toothpaste
One-Step Volumizer Original 1.0 Blow Dry Brush
Laneige Lip Sleeping Mask for $16 (30% off)
Deals on this viral lip mask are nearly impossible to come by, but we spotted the Laneige Lip Sleeping Mask on sale for under $20 during Prime Big Deal Days. It uses ingredients like vitamin C and shea butter to deliver long-lasting moisture, and shoppers swear it helps keep their lips hydrated all day long.
Crest Professional Effects 3-D Whitestrips for $30 (35% off)
Teeth whitening strips were some of the most popular products during July Prime Day, and we're seeing equally steep deals this time around, too. Save 35% off the Crest 3-D Whitestrips, which claim to remove 20 years of stains and discoloration from your teeth.
Oral B Pro 5000 Series Electric Toothbrush for $55 (45% off)
Polish your pearly whites with this gentle-yet-effective electric toothbrush — currently 45% off. It has five different cleaning modes to choose from and an oscillating brush head that'll help loosen debris and break up plaque. It can even connect to an app on your phone for real-time insights into your brushing habits.
Best Prime Day Competing Sales
For the past few years, Amazon's competing retailers and other direct-to-consumer brands have joined in the Prime Day fun by offering sales of their own. We found a surprising amount of sales happening this week. More to the point: If you have something on your shopping list, you can probably find it on sale right now.
Abercrombie and Fitch: Save 25% off select styles during Abercrombie and Fitch's sale.
Allbirds: From October 10-11, take up to 30% off Tree Breezers with code "AFF-TBZR-1023"while supplies last.
Brooklinen: Take 15% off sitewide, including sheets, towels, bath robes and more on Brooklinen's website and their Amazon storefront.
Chamberlain Coffee: Take 15% off everything in Chamberlain Coffee's Amazon storefront, including matcha, coffee bags, variety packs and more.
Cozy Earth: During the Cozy Earth Fall Sale, take up to 25% off sitewide.
Giant Vintage: Take 30% off sunglasses sitewide from October 6-11 with code "GIANTDEALS."
Hydrow: Take up to $500 off select Hydrow rowers and accessories October 10-11 on the brand's Amazon storefront.
Monos: Take 15% off sitewide with code "15OFF"automatically applied at checkout.
Ninja: Shop Ninja's sitewide sale and get $40 off orders $150+ on select products.
Ouai: Save 30% off everything, including shampoos, conditioner, fragrance and more.
Poppi: Take 30% off Poppi's popular prebiotic drinks from October 10-11.
Saatva: Saatva is offering 15% off all pillows on October 10, including the popular Latex Pillow that GH side sleeper testers loved.
Samsung: Shop Samsung's Amazon storefront for up to $800 off popular tech including popular TVs, the Bespoke Jet Stick Vacuum and more.
Walmart: Shop Walmart's Holiday Preview sale for major Prime Day-level sales on everything from TVs, Apple tech, furniture and more.
Is Amazon Prime Big Deal Days exclusive to Prime members?
Unlike a typical Amazon Prime Day, which has some deals available for non-members to shop, Big Deal Days will be a Prime-member exclusive sale. That means you must be logged into your Amazon Prime account in order to see and shop all of the deals.
How much does Amazon Prime cost?
Interested in signing up for an Amazon Prime membership? Non-members can easily sign up for a 30-day free trial to test out the service and take advantage of sales. After that, it's $14.99 per month or $139 annually, with perks like special discounts for students and people who qualify for government assistance.
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