The Funniest Tweets About Peloton’s Iconic ‘And Just Like That…’ PR Crisis

Mehera Bonner
·4 min read
The Funniest Tweets About Peloton’s Iconic ‘And Just Like That…’ PR Crisis

Warning: Spoilers for the Sex and the City revival, And Just Like That…, lie within. Although, erm, also pretty sure at this point, everyone knows what happened….

Everyone give a round of applause to Peloton’s crisis PR team, because they truly came through. As the entire internet is well aware, the brand has been going through it since Mr. Big’s death in the Sex and the City revival, And Just Like That…. You know, due to his having a heart attack after riding his Peloton bike and whatnot—causing the company’s stock to take a pretty big hit due to fans being like:

There’s been a ton of speculation about how Peloton would handle the backlash (especially since they were apparently blindsided by HBO), but they ended up casually casting Chris Noth and Peloton instructor Jess King for a commercial narrated by Ryan Reynolds, who muses, “And just like that…the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers resting pulse, and reduces blood fat levels. He’s alive.”

I mean…it’s so good that it almost has me thinking this entire thing from start to finish was a massive PR stunt. But either way, Twitter thinks the Peloton crisis PR team clearly deserves all kinds of awards:

Side note, reminder that Peloton also gave a straight-up statement as if Mr. Big were a real human, saying, “I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack. Mr. Big lived what many would call an extravagant lifestyle—including cocktails, cigars, and big steaks—and was at serious risk as he had a previous cardiac event in season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton bike may have even helped delay his cardiac event.”

This has been 2021.

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