Fruity Pebbles Teams Up With LeBron, Nike, and Kith for a Sneaker You've Got to See

Make your next 'fit all about the Pebbles.

As far as brand merch goes, we here at Food & Wine have seen it all. The good, the bad, and the, well, extremely ugly. But we're not here to tear anyone down. Instead, we're here to celebrate the collaborations and drops you really need to know about. And all the new drops from Fruity Pebbles are so good we bet they'll become collector's items.

First, there's the new collaboration between Fruity Pebbles and Kith. In honor of National Cereal Day, which falls on March 7, Fruity Pebbles announced it's teaming up with Nike and LeBron James to release a seriously stylish sneaker, the Nike LeBron 4, in the “Fruity Pebbles” colorway.

As Sneaker News reported, the Nike LeBron 4 “Fruity Pebbles” first hit shelves in 2006 as a Player Exclusive, meaning they were made just for LeBron. However, at the time, they were simply known as the "Cereal" as there was technically no partnership between Nike, LeBron, and the Post cereal brand. However, all that's changing this month when Kith launches the shoes in stores in the U.S. and in Toronto. But, as you can guess, the show drop is extremely limited in quantity, so be prepared to spend a pretty penny getting them on eBay soon. (On March 7, the sneakers will be available globally via SNKRS and retailers nationwide for $250.)

Related: The 30 Most Popular Cereals in America, According to Google

However, this isn't the only Pebbles collaboration to get excited about. The brand also recently teamed up with fashion designer Susan Alexandra for a limited-edition collection of cereal-inspired accessories.

“Pebbles fans’ love extends well beyond the breakfast table. Our fans are true kids at heart who infuse creativity into every aspect of their lives, so teaming up with Susan Alexandra, a woman-owned business known for whimsical, food-forward fashion designs, is the perfect way to celebrate the launch of Berry Pebbles cereal,” Joe Christenson, senior brand manager at Post Consumer Brands, shared in a statement. “We’re thrilled to work with Susan Alexandra on this collection, bringing to life the colorful, joyful, fun experience of indulging in a bowl of Pebbles cereal.”

This collaboration includes the must-have Berry Pebbles Breakfast Vignette Bag, which the Pebbles described in a release as a "vintage-inspired, breakfast tablescape bag perfect for the ultimate cereal fan. It's retailing for $275. There's also the Tutti-Fruity Berry Bag Charm, retailing at $88, and the Berry Pebbles Cereal Bowl Bag Charm, also at $88. You can find all the adorable breakfast accessories on susanalexandra.com. Go ahead. Get the bag … and a charm … and the shoes … for a total look. 

For more Food & Wine news, make sure to sign up for our newsletter!

Read the original article on Food & Wine.