‘Fresh Prince’ Celebrates 30th Birthday With Will Smith-Hosted Virtual Block Party & Apparel Collection

Ella Chochrek

Click here to read the full article.

It’s been 30 years since Will Smith first told fans the story all about how his life got flipped-turned upside down.

To celebrate the 30th birthday of “The Fresh Prince of Bel-Air,” a limited-edition collection called “Fresh Prince / Summertime” will be available on the newly created Fresh Prince online store beginning May 9. The unisex styles are inspired by “Fresh Prince.” They also take cues from Smith’s Grammy-winning music career with DJ Jazzy Jeff, with whom he collaborated on the range.

More from Footwear News

Some of the items in the range nod to the TV show’s opening credits, including a graffiti pattern and “Fresh” license plates. Pieces come in a bold neon palette that pays tribute to the distinct look of “Fresh Prince.” Some items can be purchased individually, or customers can purchase a merch crate for a selection of exclusive items that are not available to buy as one-offs.

In addition to the collection, Smith will be hosting a virtual event, called “Break the Monotony Block Party,” on Instagram Live on May 9 alongside DJ Jazzy Jeff. The 12-hourlong celebration will include 60-minute sets from numerous DJs such as Clark Kent, D-Nice and Just Blaze. As part of the block party, a portion of proceeds on May 9 will go to No Kid Hungry, which is providing meals for vulnerable children amid store closures.

“It’s humbling to see how The Fresh Prince of Bel-Air and our music has transcended time and continued to shape pop culture,” said DJ Jazzy Jeff. “Between this new collection and the block party, I hope we can come together during these trying times, celebrate culture, put smiles on people’s faces and raise money for an important cause.”

 

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.