The Frankie Shop to Open First London Store in 2024
LONDON — Minimalism is coming to London by way of The Frankie Shop.
The brand’s founder Gaelle Drevet confirmed to WWD on Monday evening at a cocktail reception at Caviar Kaspia for the the brand’s new corner space at Selfridges and the launch of its satin collection, that she’s waiting for the current tenants of the undisclosed location to leave before she can move in.
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The Frankie Shop is looking to open up in the early spring of 2024.
Last year, the brand introduced a range of genderless and men’s pieces for the first time during men’s fashion week in Paris.
The lineup included 20 pieces of its bestsellers like bomber and quilted jackets resized in new proportions, as well as new pieces like matching tone-on-tone shirts, pants and sweatshirts all in jersey, with an average price of between $150 and $180.
The Frankie Shop opened its first stores in New York with spaces in SoHo and the Lower East Side, as well as two stores in Paris, one carrying only the women’s range, while the other stocks to its unisex and men’s collections.
The brand’s French American founder has built a loyal following of clients who gravitate toward muted tones and sculptural shapes.
On Instagram, The Frankie Shop has a following of 1.3 million and the clothes have been worn by the likes of Rihanna, Hailey Bieber, Jennifer Lopez, Kendall Jenner and Lorde.
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