Formula E’s Geox Dragon Unveils New Livery for Season 6
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Geox Dragon team principal Jay Penske follows in the tradition of his father, Roger Penske, who has always pursued unique and meticulous engineering development of his team’s race cars to gain advantage on the track. For the upcoming sixth season of Formula E, Penske Autosport has developed its own electric power-train configuration, the Penske EV-4. (Robb Report is a subsidiary of Penske Media Corporation (PMC).
In a field that includes aggressively funded factory efforts from all the German majors (Audi, BMW, Mercedes and now Porsche), as well as mainstays like Nissan, Jaguar, India’s Mahindra, and DS Automobiles (essentially, Peugeot), Penske Autosport has thrown down the gauntlet.
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As in decades past, the Penske motorsport legacy remains defined by always looking for advantage through impeccable research and development combined with high standards of vehicle assembly and team organization to bring the best possible car to the grid. Formula E rules ensure extremely tight racing, so advantages come down to driver skill, and the team executing its race plan with high precision.
Geox Dragon just unveiled its new livery in storm-tossed Venice, Italy. Formula E highlights sustainability and among Geox Dragon’s sponsors is Neom, part of the Saudi Vision 2030 Project, which intends to build a sustainable city on the northern shore of the Gulf of Aqaba off the Red Sea. The name combines “neo,” the Greek word for new, and the letter “m” from the Arabic word mostaqbal, meaning “future.” The Formula E season kicks off this month in the town of Diriyah, just outside Riyadh, Saudi Arabia. (Saudi Research and Marketing Group (SRMG), a Saudi Arabian publishing company, is an investor in PMC).
Geox Dragon sponsorship includes other PMC brands, with Rolling Stone’s logo around the cockpit and this publication, Robb Report, featured prominently on the diffusers. Guess who we’ll be cheering on to the checkered flag.
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