Former Gymshark CEO Invests in Jewelry Brand D.Louise
Independent British jewelry label D.Louise is expanding its scope with a new investment.
Former Gymshark chief executive officer and executive chair Steve Hewitt is investing in the two-year-old jewelry label founded by Olivia Jenkins. He is also joining the brand as investment director. The terms of the investment were not disclosed.
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“These days businesses with genuine, credible and compelling origin stories are a rare gem,” Hewitt said. “Olivia Jenkins and the D.Louise team have built the brand around purpose and inspiring a community which is incredible to see and something very special.”
The investment comes through Hewitt’s Whanau advisory business, which has been working with D.Louise since February. D.Louise plans to use the investment to further its expansion plans by partnering with ambassadors and hosting pop-ups and events.
“We are thrilled to welcome Steve as our investment director,” Jenkins said. “As a young and rapidly expanding direct-to-consumer brand, we are excited to have Steve’s expertise on board to propel us towards further expansion. We aspire to not only dominate, but also redefine the market, and Steve’s extensive experience, particularly his contributions to the direct-to-consumer giant, Gymshark, will prove invaluable on our journey.”
Jenkins launched D.Louise in 2021 to offer high-quality jewelry at affordable prices. Prices range from $32 to $170.
Hewitt stepped down from the CEO role at Gymshark the same year. He helped launch Whanau last year as an advisory business that teams with entrepreneurs to help them grow their businesses.
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