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It’s time to get up and dance, dance, dance because Beyoncé recently teamed up with the luxury jewelry brand, Tiffany & Co., to release a new video for the song “Summer Renaissance.”
Today, the ad campaign titled “Lose Yourself in Love” debuted all across the company’s social media platforms. The single at the center of the campaign is the last track on Beyoncé's seventh studio, Renaissance.
The one-minute video was fully shot in black and white. The film starts with Queen B walking down a deserted alleyway, wearing an extravagant dress featuring shiny rhinestones and jewels. Then, the camera cuts to a lively ballroom scene, with everyone dancing and donning staple Tiffany & Co. pieces.
As pointed out by The Hollywood Reporter, Beyoncé is seen wearing a custom-made piece of jewelry that was specifically made for the campaign video. (It was inspired by a necklace from Tiffany & Co.’s HardWear collection.)
The staple piece—crafted by Jewelry Design and Innovation Workshop in NYC—features 18-karat gold links larger than the size of the original necklace. Interested buyers can purchase the necklace on October 23.
The brand-new campaign comes after Beyoncé and her husband, Jay-Z, starred in their own Tiffany & Co. advertisement over a year ago. Titled “About Love,” the video examines a “love story of longing, reunion and a bond that transcends space and time,” according to the brand.
Now we can’t stop thinking: Will there be more music videos from Renaissance to come?
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