Forget the Regular Ol' Keratin: 3 New Frizz Treatments You Need to Know About
by Beth Shapouri
The quest for frizz-free hair continues, and this summer there are three new treatments based on or inspired by the ever-reliable keratin treatment (a.k.a. a Brazilian Blowout). Here’s what to know about in the world of sleekness:
1) Keratin Complex’s Advanced Glycolic Smoothing Treatment (at Elizabeth Arden’s Red Door Spa). A formaldehyde- and aldehyde-free keratin infusion treatment packed with glycolic acid and enriched with botanical extracts to create softness and shine—but unlike other keratin treatments, you can wash and style it right away. That’s right, no three-day wait time or worrying about creating a permanent kink by tucking it behind your ear like other keratin services. Results last up to five months, depending on how often you shampoo.
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2) Aveda’s Smooth Infusion Naturally Straight Cream. Like a keratin treatment, it isn’t just meant for frizz—it relaxes the hair’s natural wave over time thanks to plant-derived fibers from organic cassava root that creates a locking layer to help hold your hair straight. And it works progressively, so the more you use it, the sleeker your hair becomes. In fact, five consecutive applications will make hair stay straight for up to three washes.
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And 3) The L’Oreal Professionnel Liss Unlimited Complete Smoothing Haircare System. This line includes a shampoo, conditioner, mask, serum, and blow-dry cream that features a pro-keratin complex (a blend of amino acids and wheat proteins plus oil extracts of kukui oil and evening primrose oil). The claim: Together they keep frizz away for four days in up to 80 percent humidity.
Photo: Mark Leibowitz
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