Ford moves Bronco reveal date from O.J. Simpson's birthday

Joe Lorio



As popular as the Ford Bronco has become in the years since it left the market, and as highly anticipated as the new 2021 Ford Bronco is, there is a specter that hangs over the nameplate: that of O.J. Simpson, whose televised car chase in a white second-generation Bronco in 1994 transfixed the nation and whose later acquittal in the murder trial of his ex-wife, Nicole Brown Simpson and her friend Ronald Goldman, appalled it. Simpson later was convicted in a wrongful death civil suit.

So it must have been deeply embarrassing to Ford when it was pointed out that the recently announced reveal date for the all-new Bronco, July 9, was the Juice's birthday. The only date that could have been worse would have been June 17, the date of the car chase. Evidently, the July 9 date was embarrassing enough that Ford has now moved the reveal again, explicitly to avoid the O.J. connection. The change was announced by Ford communications VP Mark Truby on Twitter:

Surely, Ford would have preferred not to acknowledge the O.J. connection at all and might have been able to do that were it not for this blunder. Among those critical of the previous date were members of the United Auto Workers. Speaking to the Detroit Free Press, a representative from UAW Local 862 called on Ford to add an anti-domestic violence element to the Bronco launch. Initially, Ford resisted calls to move the date, with a spokesman saying "the date is purely coincidental." Now, perhaps, Ford can move beyond the controversy.

Related video:


Click here to See Video >>

 

 

You Might Also Like



More From

  • Congress created coronavirus aid, then some lawmakers benefited

    Under pressure from Congress and outside groups, the Trump administration this week disclosed the names of some loan recipients in the $659 billion Paycheck Protection Program, launched in April to help smaller businesses keep Americans employed during the pandemic. Among businesses that received money was a California hotel partially owned by the husband of House Speaker Nancy Pelosi, as well as a shipping business started by Transportation Secretary Elaine Chao’s family. Chao is married to Senate Majority Leader Mitch McConnell.

  • 'Test Drive Unlimited Solar Crown' announced as third installment in racing video game series

    Video game publisher Nacon hosted a virtual press conference to reveal some of its upcoming titles, and one of them revives a series that has always shown lots of promise: "Test Drive Unlimited." "Test Drive Unlimited Solar Crown" is certainly the biggest news, as it will be the third in a series that last had a release in 2011. The first "Test Drive Unlimited" took place in a nearly 1:1 re-creation of Oahu, and the second added the island of Ibiza.

  • U.S. probes fuel leaks in GM's older Chevy Cobalt and HHR vehicles

    The U.S. auto safety agency on Tuesday disclosed it has opened an investigation into complaints of fuel leaks in older Chevrolet Cobalt compact cars and HHR wagons, manufactured by General Motors. The National Highway Traffic Safety Administration (NHTSA) said the investigation, which was opened on Sunday, covers more than 614,000 vehicles from 2008 to 2010 model years. "The fuel leaks are the result of corrosion of the metal fuel lines underneath the vehicle towards the rear and in the vicinity of the left rear wheel well," the regulator said after it received 208 complaints of fuel leaks from vehicle owners.

  • Harbor Freight jack stand recall: Now the replacement stands are also recalled

    In May, Harbor Freight recalled more than 1.7 million Pittsburgh-branded three- and six-ton jack stands that could collapse due to a manufacturing flaw. The flaw on those stands came from worn dies in the manufacturing process, which stamped out worn ratchet teeth that wouldn't engage sufficiently. Harbor Freight issued gift cards to customers, which some shoppers used on replacement jack stands.