For World Chocolate Day 2019, revisit these '70s and '80s vintage candy bars
World Chocolate Day is July 7. And addition to the occasion prompting us to crave chocolate cake, cookies, fudge and just about anything else chocolate, it’s also prompting some nostalgia — for all the sweet, crunchy, gooey old 1970s and ’80s chocolate bars that have been discontinued over the years. Let’s take a look back...
Caravelle, made by Peter Paul in the 1970s, was a milk chocolate bar filled with gooey caramel and crisped rice, and a commercial with a folksinger trilling, “Makes your mouth so happy, Caravelle.”
Choco’Lite, meanwhile, was the thick but light-as-a-feather bar of whipped milk chocolate, made by Nestlé. “You get an extra-light chocolatey mouthful when you bite a Choco’Lite,” promised the commercial. And they really did melt in your mouth.
“A Marathon Bar lasts a good long time,” the ad said. And the candies — long braids of caramel covered in milk chocolate — were so lengthy, in fact, that the back of the bright orange package featured the graphic for a measuring tape that showed it was 8 inches.
Milk Shake bars were not so different than Milky Ways — with caramel and nougat covered in chocolate — although this nougat was malted, for an extra-rich flavor.
Children of the ’80s will fondly remember PB Max, a heavy brick of a bar, in the shape of a square, made of a crispy oat cookie and a thick slab of peanut butter encased in milk chocolate. “Maximum satisfaction” was its tagline.
Speaking of the 1980s… famous New York Yankee Reggie Jackson was so beloved that Standard Brands created the Reggie! bar, a round confection of peanuts, caramel and milk chocolate.
Snik Snak, invented in the 1960s, was basically a Kit Kat bar, with crunchy wafers layered with chocolate. So it’s no wonder they didn’t both survive.
“This is an ugly candy bar,” began a commercial for the Peter Paul Almond Cluster, because it “bulges” with almonds and “crunchy stuff.” To ease viewers’ eyes, the bar was then replaced with what was deemed even better eye candy: a woman in a bikini. (Hey, it was the ’70s…)
“Homework, homework! Gimme a break!” began the iconic ’80s TV ad for this bar which, like Twix, was actually two thin bars in one package. This one, though, was two cookie wafers topped with peanuts and covered in chocolate. And we wish it would come back!
Check out the old commercials, above.
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