Foot Locker & NBA Announce Multi-Year Partnership
On Thursday morning, the NBA and Foot Locker announced a multiyear partnership, making the global footwear and apparel retailer an official league marketing partner in the United States. The comprehensive collaboration will engage fans throughout the NBA season, including at marquee league events such as NBA All-Star Weekend.
Foot Locker will also receive media exposure across league platforms, including on-court virtual signage during national broadcasts and on league social media channels. Additionally, the partnership will be extended to Foot Locker’s loyalty program, FLX, providing additional connection points for customers throughout the season.
Foot Locker
"We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture. Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game." - Salvatore LaRocca, President of Global Partnerships, NBA.
Foot Locker’s Lace Up plan, announced earlier this year, is designed to drive the organization’s next phase of growth and create value for all company stakeholders. Foot Locker also recently launched its new global brand platform, The Heart of Sneakers, with a holiday campaign featuring top NBA stars. The platform celebrates Foot Locker’s integral role as an originator and leader in sneaker culture.
"This exciting partnership cements Foot Locker’s position at the center of basketball and sneaker culture and expands our collaborative journey with the NBA. We look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan." - Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, Inc.
Foot Locker celebrated the partnership at its Times Square location today, utilizing the store’s 300-foot digital screens to count down to the partnership launch. More than 50 members of Foot Locker’s Striper hype crew were on site. The NBA and Foot Locker have a longstanding tradition of celebrating the culture, passion, and excitement of the game, with a partnership history dating back to 1999.
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