New Fitness Platform 'lululemon Studio' Just Launched With a High-Tech Mirror That Shows Both You and Your Virtual Instructor!
If you are a yoga or fitness enthusiast, you're probably already a fan of lululemon. Their shop is full of leading-edge and ultra-comfortable fitness apparel. Just try on a pair of their yoga pants and you'll be hooked! And now, lululemon shoppers will be even more pumped up about the company. On Oct. 5, Lululemon launched an all-new fitness platform, lululemon Studio.
lululemon prides itself on building community and looking for innovative ways to create fitness experiences that keep up with its customers' needs. We'll fill you in on more about the company and what lululemon Studio has to offer.
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What is lululemon?
Lululemon is a fitness apparel company that opened its first retail space back in 1998, which was located in a yoga studio in Kitsilano, Vancouver, Canada. Two years later, they opened their first official store in Vancouver. Since then, they have opened stores in the U.S. and all over the world.
They give the utmost attention to quality and comfort in their fitness clothing. Lululemon has even opened a couple of experiential stores in Chicago and the Mall of America in Minneapolis—offering a yoga studio, HIIT studio and meditation space where they can learn about how customers feel as they work out in their clothing.
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What is lululemon Studio?
In 2020, lululemon acquired home fitness innovator, MIRROR, which is now lululemon Studio.
lululemon Studio is the new fitness membership and app offered by the brand that launched the first week of October 2022. It gives access to content from the top trainers and studios in the fitness industry. It doesn't matter what type of fitness you like or what level you are at—there are fitness opportunities for everyone.
What is the lululemon Studio Mirror?
The lululemon Studio Mirror is basically a smart home gym that goes along with the virtual workouts provided by the lululemon Studio app. There are a range of package deals for the equipment that range from just the Mirror and stand to adding on options like heart rate monitors, fitness bands, weights, mats, yoga blocks, workout towels and a foam roller. All of the packages also include a warranty.
You don't have to worry about this Mirror taking up too much room in your home, either. It's super sleek and looks like any other mirror in your home.
The Mirror is special as it is capable of allowing you to not only see yourself during your workout, but your instructor alongside you as well. As if that wasn't special enough, the Mirror also allows the instructor to see you. Of course, if you don't want to be seen, you can just turn off that feature.
Having a lululemon Studio membership with the Mirror makes a virtual workout the closest thing you can get to in-person training.
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What does a lululemon Studio Membership provide?
The new lululemon Studio membership connects members to a huge variety of classes, studios and products either virtually at home or in-person at their brick-and-mortar locations.
As far as classes go, the new platform adds to the classes that have been previously available with a Mirror subscription. Now, you can also get access to some of the most sought-after studios both online and in-person. These studios include AARMY, Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Membership allows the ability to stream weekly classes from these studios or attend classes at the actual studio locations at a discounted price.
Here is what you'll get with the membership:
All of the lululemon Essential Membership benefits
Unlimited access to content from lululemon Studio and its partners
10% off lululemon purchases
Discounted prices for in-studio classes
Unlimited access to classes held in lululemon experiential stores
How much does a lululemon Studio Membership cost?
The lululemon Studio Membership is being offered for $39 a month. It also does require the purchase of the Mirror, but lululemon is offering it at a discounted price. For example, the basic Mirror is now $795 (down from $1495), while the Mirror Plus is discounted at $995, the Mirror Pro is discounted at $1,245 and the Mirror Family is discounted at $1,695. This offer also includes free delivery.
What is the lululemon Essential Membership?
The lululemon Essential Membership is a free membership that you can sign up for which offers returns on sale items, early access to new products and email notifications about studio content, virtual community events and more.
