Here’s Your First Look at Misty Copeland’s New Activewear Line for Women

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Misty Copeland is no stranger to being the first. She is often celebrated for paving her own path—and that of the next generation of dancers—as the first African American female principal dancer with the prestigious American Ballet Theatre.

Now, the dancer, mother, philanthropist, producer, and New York Times best-selling author adds yet another accolade to her inspiring repertoire: cofounder of premium sportswear brand Greatness Wins. “Although in different fields, it's all working toward the same goals,” Copeland tells Oprah Daily. “Highlighting healthy living. The importance of athleticism in the arts. Bringing more diversity to these spaces, more access, and more opportunities. It’s all connected.”

Greatness Wins launched with menswear earlier this year and is now offering women's apparel. Cofounders include Baseball Hall of Famer Derek Jeter and hockey legend Wayne Gretzky, who were brought together with Copeland by Untuckit founder Chris Riccobono. Copeland notes that in addition to the compelling team, the intention behind the brand was something that drew her in. By leveraging the learnings of top professional athletes, Greatness Wins aims to inspire its wearers with collections that prioritize performance, comfort, and style through the use of high-quality and sustainable materials.

“No matter where you are in your fitness journey, it’s about being focused on your greatest self and being the best athlete you can be,” Copeland says. “You’re serious about the workout, and the gear reflects that. It’s quality performance wear. It’s beautiful. It feels good. But we’re serious about the products we’re putting out there.”

MISTY'S SELECTS

“As a dancer, as an athlete, and as someone with a large chest, the fit of the bras was critical for me,” says Copeland, who was instrumental throughout the line’s development. In addition to tirelessly testing the products, Copeland closely collaborated with the design and production teams in decision-making from the very beginning. “It’s a team effort: It’s not just about an individual win but building community.”

Her favorite pieces right now? Copeland describes the high-neck, long-line sports bra and matching high-waisted leggings as being secure, beautiful, and flattering on a variety of body types.

High-Neck Pocket Long Line Bra

High-Waist Essential Legging

The collection includes everything from bras and tops to leggings, joggers, and dresses, retailing from $54 to $115 exclusively on GreatnessWins.com. Keeping a range of body types top of mind was key for the first collection, which runs from sizes XXS to XXL, with the intention to expand in the future.

SHOP THE COLLECTION

High-Waist Color Block Leggings

Square-Neck Essential Bra

Cozy Stretch Half-Zip

In today's world, and especially in that of celebrities, the word founder gets thrown around pretty easily. This isn't the case for all professional athletes—and especially not for females or ballerinas. From 2014 to 2019, Copeland shook up the industry with an unprecedented sponsorship deal with Under Armour. "That was already a huge step," says Copeland. "I realized that for the next opportunity in this space, I would want to be a founder. To be able to build from the ground up and have a stake in the company shows a real commitment and investment on our part."

In lieu of a sponsorship or collaboration, making the move to equity in a venture this big feels like she’s changing the game once again. “I’m 41 years old. I felt that this was the time to step into a position like this,” Copeland tells us. “It made the most sense for where I’m at, and what example should be set for the future of athletes and women— especially a woman of color.”

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