Here’s Your First Look at the Jordan Luka 3, Luka Doncic’s Next Signature Sneaker
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Luka Doncic, a.k.a. the “Pravi MVP,” has a brand-new signature sneaker from Jordan Brand on the way—and it’s another slam dunk. The Luka 3, the third entry in Doncic’s standout performance shoe line, is arriving in July. The timing could hardly be better: the Mavericks superstar just wrapped a stellar regular season campaign that has only accelerated since the All-Star break, putting Dallas in playoff contention against the struggling Los Angeles Clippers. If ever there was a time to celebrate one of the greatest players in the league, it’s right now.
The Luka 3 represents a major advance over the previous versions of the Luka sneaker. Inspired by Doncic’s affection for automobiles, the silhouette draws from high-performance car design in both its build and aesthetic. That includes a proprietary upper construction based on the look of burning rubber, an outsole with a herringbone tire tread and tire vent-sprue design, and webbing meant to look like a seatbelt. It’s also, on the whole, created to “hone in on his orchestrated speed,” according to the brand, focusing on acceleration and deceleration where the previous models focused on step backs and isolation.
If you dig the car vibe, it goes even further: the Luka 3 will debut in the “Midnight Racer” colorway this summer, which draws inspiration from “Luka’s late-night drive home after a game,” Jordan Brand said in a press release. “Emblematic of those late nights, this colorway features swirls of pinks and purple plus a pop of mint.” In practice, that means an extremely vibrant pink-purple upper reminiscent of the Paris Saint-Germain jerseys, as well as a swooshing build not unlike certain Air Max models. It’s a very, very nice-looking sneaker with serious performance potential—pretty much what you’d expect from a guy like Doncic.
Look out for “Midnight Racer” on July 5 and the follow-up colorway—the similarly race-inspired “Photo Finish,” doused in cool greens—hitting shelves on July 16. Another three colorways will follow later this summer and through the early fall. Only time will tell whether Luka Doncic will carry the Mavericks through to the Finals between now and then. But in the meantime, his underdog MVP campaign just got a shot in the arm with this killer shoe.
From $2 million Jordans to $1.8 million Yeezys, these are the priciest kicks to ever hit the auction block.
Originally Appeared on GQ
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