Take a First Look at Kylie Jenner’s Lip Kit Themed Adidas Collection
Kylie Jenner loves an athleisure moment. The beauty mogul may be at the helm of a billion dollar business, but she hasn’t traded her beloved sweats and hoodies for power suits. Jenner’s commitment to the laid back SoCal look made her the ideal partner for Adidas, the iconic sneaker brand whose celebrity collaborations have been amongst the most successful of all time. Jenner followed footsteps of Pharell Williams, A$AP Rocky, and brother-in-law Kanye West when she joined forces with the brand back in 2018 and now she debuts the Reveal Your Voice collection, a lineup of relaxed logo-covered pieces in shades of periwinkle and gray that includes her take on staples like the Falcon high tops.
A beauty quick change artist who’s apt to switch hair colors and gloss shades on a whim Jenner’s Adidas collab grew out of what else: her popular range of lip kits. “Shady [is] this really beautiful blue, it’s out of the box and inspired me to create all of these super cute clothes with Adidas,” Jenner shared with Vogue. “I think the color turned out so beautifully.” The idea of coordinating an outfit to a beauty theme is nothing new for Jenner, whose social media is filled with instances of her matching her lipstick to what she’s wearing, but she insists the fashion statement is what’s most important. “I definitely take into consideration my make-up every time I pick an outfit,” she says. “The outfit comes first. And then the make-up. So [it’s] like an accessory—the cherry on top.”
With plans to expand her eponymous brand into new categories Jenner has plenty on her plate for 2019. “There’s a lot that I want to explore for Kylie Cosmetics. I haven’t really stepped into face,” she says alluding to products for brows, lashes, and skin. “What it’s really about for me is having fun and making people feel good.” Don’t be surprised if that optimism extends into fashion as her ongoing collaboration with Adidas continues to evolve. Here, a first look at Jenner’s latest collection from leggings to lip kit.