Here’s Your First Look at Drew Barrymore’s Playful New Kids Line
Drew Barrymore made her mark in the beauty world with the cult-favorite Flower Beauty collection and then established a presence in home decor with her free-spirited Flower Home brand, which launched in March.
Now, Drew is back at it again—this time, with the launch of Flower Kids. The Hollywood star and mother of two wants to inject personality into kids’ rooms across the country with her new playful line of furniture and home decor accessories, which are available exclusively on Walmart.com. Similar to Flower Beauty and Flower Home, the unique kids collection, including more than 100 items, is affordable, with price points ranging from $18 for plate and cup sets to $500 for bedroom furniture.
“I wanted to create something that I felt I could not find as a parent,” Barrymore says. “I felt like color, joy, and boldness were missing in the marketplace, and if there is one room in the house that can be the most loud, adventurous, joyous, colorful, and bright, it’s a kid’s room.”
Every item in the Flower Kids collection embodies this lively design approach. There are headboards with clouds and rainbows, an eye-catching lion bookshelf, a storage ottoman in the shape of an alligator, strawberry patterned bedding, a wall mirror adorned with a cat graphic—the list goes on.
The line is rooted in maximalism, yet is beautifully driven by modern touches. In Barrymore's world, energetic spaces that unite varied patterns and colors are always fair game. No-fuss textures and materials are must-haves, and furniture with practical silhouettes act as the foundation of a room.
But if you’re wondering what a lover of a more elevated aesthetic can appreciate about this accessible kid’s line, rest assured that Barrymore considered this too. “I am drawn to what is best in class,” she tells ED exclusively. “However, I do not find that it is always welcoming to everybody who truly might not be able to afford that. So, I thought of how to bring that elevated aesthetic, quality, and manufacturing, and change margins—to think in terms of pattern and design and to make it feel unique in a way that is accessible to the customer.”
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