Courtesy of Ilia Beauty
A few months ago, I found a square of natural light in my apartment and snapped a few makeup-free selfies. No, it wasn't for a social media challenge or even my own entertainment. I was taking pictures of myself to send to Ilia, a beauty brand that will help you find the right shade of makeup for your complexion via email.
I'd heard a few coworkers mention the brand before, specifically its Super Serum Skin Tint, which is a skin-friendly tinted mineral serum with SPF that's equal parts skincare, makeup, and sun protection. A quick scan of Ilia's site told me that the serum is a best-seller with over 3,000 customer reviews and a 4.7-star rating. A makeup minimalist at heart, I was sold.
Like any self-respecting shopping writer, I patiently waited until Cyber Monday to order the splurge-worthy serum at a discounted price. When the day finally arrived, I grabbed my credit card but stopped short of adding anything to my cart, stumped by the 18 shades available to choose from. I didn't want to risk it with a guess, so I took the brand up on its offer for a personal consultation to figure out my shade. I sent off a makeup-free photo and received suggestions from multiple employees that same day. After a few messages, we landed on Shela ST8, a light-medium shade with warm undertones.
This shade is a perfect match for my complexion, and it's the only makeup I want to wear now. The serum comes with a dropper, so you can easily apply it with your fingers—no sponges or brushes necessary. It feels lightweight and silky-smooth to the touch, and it quickly blends in with my natural skin tone. After rubbing it in, I'm left with an even complexion and a glowy finish.
Not only does it conceal blemishes and redness, but it also provides natural SPF 40 protection and is packed with vegan ingredients for your skin to drink up. We're talking niacinamide to smooth the skin's texture, squalane for elasticity, and hyaluronic acid for serious hydration.
As far as I'm concerned, a layer of Ilia's Super Serum Skin Tint and a swipe of mascara is all you need to tackle the day, whether you're taking video calls at home or going on a casual outing. In fact, I'm planning on getting rid of a few old foundations and sunscreens that are obsolete now that I've found this multitasking product.
New customers get 15 percent of their first purchase, so there's no need to wait until Cyber Monday to take the plunge. Try it for yourself if your makeup bag could use a refresh.
Buy It: $46; iliabeauty.com