Much like the East Coast, fashion lives for seasons—and the transitional period of pre-fall fills that precious gap between warm and crisp weather with foundational pieces that carry us over until it’s fully time for sweaters and boots. We’re taking note of all the best campaigns of the season, starting out with The White Lotus’ Aubrey Plaza and Murray Bartlett modeling Loewe’s latest, plus, Ferragamo’s fresh new vision under Maximilian Davis as seen by Tyler Mitchell. Keep checking back here for more of the best pre-fall campaigns.

Loewe

Starring Audrey Plaza

Loewe

Starring Murray Bartlett

Loewe

Starring Audrey Plaza

Ferragamo

Ferragamo

Prada ‘The Glass Age’

Starring Scarlett Johansson

Prada ‘The Glass Age’

Starring Scarlett Johansson

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