Over the last two years, Fenty Beauty has brought us countless boundary-breaking launches — some of which sold out in mere hours — with the kind of inclusive marketing we've been waiting to see in the makeup space for years. Now, the powerhouse brand is getting ready to make its mark on the skin-care world, too, and we couldn't be more excited.
Although details are limited, here's what we know so far: Thanks to eagle eyes at Page Six, "Fenty Skin" was officially listed as a trademark on the United States Patent and Trademark Office’s website as of March 25, 2019 (i.e. less than a month ago). You might remember that there were rumors of a Fenty skin-care line coming in September of 2017 after a fan found items like creams, lotions, gels, and cleansers, registered under "House of Fenty." But besides the brand's best-selling Body Lava, we've yet to see other complexion-care products from Fenty.
Now, though, there are specific trademarks filed under the new "Fenty Skin" label, including "medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators."
While right now it's hard to imagine what a line of Fenty skin care would look like, something tells us it will be just as amazing and inclusive of skin types and tones — just as its makeup is. (Our girl Rihanna is behind it, after all.)
The "Fenty Skin" trademark application was just approved, albeit it still has to be viewed and signed by an attorney, a process that Page Six points out can take up to three months. In the meantime, it's safe to say we'll be storing away some of our precious pennies for when it does finally make its grand debut.
Allure reached out to Fenty Beauty for comment and was told it doesn't have an update at this time.
Now read more about Fenty Beauty:
- Fenty Beauty's Body Lava Is Officially Back
- All the New Products From Fenty Beauty So Far This Year
- We Tried Fenty Beauty's Concealer in 9 Shades
Done reading? Now watch 100 years of deodorant: