The February Beauty Launches We're Crushing On

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From Parfums De Marly to Chillhouse.

<p>Emi Jay</p>

Emi Jay

February is all about love, and this year we'll be focusing on self-love. And what better way to indulge in some much-needed pampering than with the latest beauty product launches? Our favorite beauty brands are offering up a bevy of new products guaranteed to make you fall in love, from romantic press-ons to lipstick shades that will give you the perfect pucker. Get ready to fall in love with your self-care routine all over again.

Beauty powerhouses such as Parfums De Marly, Estée Lauder, and Sally Hansen have unleashed new offerings that will make you fall head over heels. So let us embrace the month of love by indulging in some much-needed pampering with beauty launches you'll want to savor.

Read on for the best new February beauty launches.


Mielle Avacado & Tamanu Anti-Frizz System ($45)

We love our curls, but we're not always feeling the frizz that can come with them. Mielle's newest haircare collection, the Avocado & Tamanu Anti-Frizz System, is for the frizz that can't be tamed. The four step system targets frizz triggered by damage, dryness, and humidity, and features proprietary refrigerate-to-activate Cold Application Technology. The collection includes the Anti-Frizz Shampoo, Conditioner, Leave-In Conditioner, Curl Perfector, and Stay Straight Serum. To achieve the best results, it is recommended to use the entire collection as a system since the products build upon one another, and to keep them in the fridge to active the Cold Application Technology.


Glossier Balm Dotcom ($14)

Allow us to re-introduce Glossier's Balm Dotcom. The beloved lip balm was updated with a highly requested no-touch applicator, and a vegan formula that provides the same hydrating results we know and love. Formulated with natural emollients, antioxidants, and rich in vitamin E, it continues to nourish dry and chafed skin. The dense, waxy texture stays in place to seal in moisture and leave lips looking smooth and hydrated without a sticky shine. And after much demand, cult-favorite flavor Wild Fig has made a comeback amongst the nine permanent flavors.

Kevyn Aucoin

Kevyn Aucoin Duet Foundation Brush ($52)

Kevyn Aucoin just released the Artist Brush Series, a collection of eight essential brushes crafted to elevate your artistry and bring your best features forward, whether you're a newbie or a pro. These professional tools work across multiple formula textures thanks to their ultra-plush, synthetic bristles and lightweight handles. They're also non-porous making them more hygienic, easier to clean, and less likely to shed than natural hair brushes—so no more picking brush hairs out of your fresh beat.


Gisou Cleanse & Care Set ($67)

Gisou's new Cleanse & Care Routine Set is the launch your hair's been missing. The line features sustainably sourced honey from the founder's family's bee garden, which is rich in vitamins, minerals, amino acids, and antioxidants. This natural humectant rejuvenates hair, maintains moisture, enhances shine, and prevents split ends. The four-step set, sized perfectly for home or on the go, includes the brand's Honey Infused Hair Wash, Conditioner, Leave-In Conditioner, and Hair Mask. These products refresh dull, damaged strands, deeply hydrate, and repair damage and split ends, leaving hair healthy, hydrated, and touchably soft.

Salt & Stone

Salt & Stone Hand Cream ($20)

Looking for a spa in a tube? Salt & Stone has got you covered with their latest hand cream. The brand uses active ingredients from the sea and mountains to create an aromatic self-care experience that soothes while moisturizing. Their Bergamot and Eucalyptus Hand Cream is a fast-absorbing daily cream infused with seaweed extracts, snow mushroom, squalane, and niacinamide to leave skin soft and hydrated, with a beautifully dimensional fragrance that features notes of Italian bergamot, vetiver, grapefruit, vanilla, eucalyptus, amber, and orange blossom.

Dae Hair

Dae Hair Violet Hour Purple Shampoo ($30)

Kick brass with Dae's new Violet Hour Purple Shampoo. The purple shampoo is infused with nourishing and strengthening botanicals from the desert and is formulated with the brand's signature citrus scent, so you don't have to smell like chemicals. The clean ingredients make it so you get an even lather and ensure equal distribution while knocking out yellow tones—every blonde's dream.


DamDam Snow Mushroom Pore Cleanser with Exfoliating Glove ($30)

DamDam, the Japanese skincare brand dedicated to honoring ancient rituals, has introduced its new Snow Mushroom Salt Cleanser. The product features snow mushrooms—a staple ingredient in Asian medicine for thousands of years—in a solid cleansing form, offering hydrating and soothing properties to sensitive skin. The salt used in the bar is rich in trace minerals, magnesium, and electrolytes, promoting a healthy pH balance and drawing out impurities while promoting nutrient absorption. The cleansing disc is also 100% biodegradable and compostable.

Milk Makeup

Milk Makeup Sculpt Stick ($24)

Milk Makeup heard our prayers and just launched a cool-toned version of their popular bronzer stick, perfect for contouring and sculpting. The formula is loaded with moisturizing ingredients like sunflower oil and mango seed butter for a smooth, creamy glide, yet dries down to a soft matte finish that stays all day. The compact size is perfect for carving out every nook and cranny, and the formula can be built up from subtle to bold. Sculpt Stick comes in four shades, ranging from the light Toasted, to Sizzle, perfect for very deep complexions.

Yon-Ka Paris

Yon-Ka Paris Serum C20 ($168)

Dark spots don't stand a chance against this potent serum. Serum C20 includes 99.9% ingredients of natural origin, including Ascorbyl Tetraisopalmitate, a stabilized form of vitamin C, which is at a whopping 20%. Pomegranate cells and turmeric also help to tackle dark spots and increase firmness, while apricot kernel oil keeps skin comfotred and moisturized,

Parfums De Marly

Parfums De Marly Valaya ($355)

Meet your new signature fragrance. Valaya by Parfums De Marly blends sophistication and playfulness, perfectly capturing the delicate balance between fabric and skin. The invigorating blend of mandarin, orange blossom, musk, noble wood, and vanilla creates a warm and flirty aura, making you feel confident and irresistible. From date night to girl's night out, reach for this scent for a much-deserved confidence boost.


Beachwaver Beachwaver x Baked By Melissa B1 Rotating Curling Iron ($99)

Celebrity hairstylist Sarah Potempa and cupcake queen Melissa Ben-Ishay are spreading the love with a limited-edition collaboration. The Beachwaver B1 Rotating Curling Iron is the perfect gift for anyone on your list—yourself included. With a rotating one-inch barrel, three heat ranges, and an ergonomic handle with arrow buttons for rotation control, this curling iron will give you hair you thought you could only get in the salon—with the push of a button. And we can't forget to mention the hot pink barrel and tie-dyed handle that will display perfectly on your vanity.

Emi Jay

Emi Jay Heartbreaker Clip In Tiara ($29)

Fall in love with Emi Jay's specially curated Birthday Baby collection. This capsule features renditions of founder Julianne's favorite textures, shades, and sparkles to the brand's cult-favorite pieces. From the beloved Big Effing Clip, scrunchies, hair bands, to the new heart-shaped hair clip style, HeartBreaker, Emi Jay is remixing their iconic accessories in the best way and bringing the party to your everyday look.

Sally Hansen

Sally Hansen Good Kind Pure Dessert Charcuterie Collection ($10)

Indulge in a Sally Hansen manicure inspired by dessert charcuterie boards. The delectable color lineup for the collection includes shades of Blueberry Tart, Natural Red, Carrot Cake, Matcha Love, and Sweet As Sugar. With up to seven days of lasting color and shine and a 100% vegan formula, you'll want to show off your tasty manicure all month long.


Bellissima Diffon Supreme Curly Hair Dryer ($169)

Give your curls some love with the new Diffon Supreme Curly Hair Dryer by Bellissima. This diffuser is a game changer for curly girls, combining a hair diffuser and hair dryer into one compact and easy-to-use tool. With its advanced technology, the Diffon Supreme helps to gently diffuse air evenly, simulating natural drying for softer, bouncier, more defined curls. Show your curls some TLC with the must-have appliance.

Estée Lauder

Estée Lauder 420 Rebellious Rose ($36)

Estée Lauder's new long-lasting lipstick is the key to a powerful pout. The line features the brand's moisture lock complex with naturally derived ingredients to keep your lips looking plump and smooth with 30 captivating shades across matte, crème, and luster finishes. You'll find the perfect vibrant color match to elevate your lips in just one stroke.


Pattern Bristle Brush ($20)

Pamper your tresses with Pattern's double-sided Bristle Brush. With a blend of premium boar and nylon fibers, the two-in-one tool is ideal for creating sleek hairstyles. The soft nylon bristles gently finesse flyaways, while the stiff boar bristles help smooth and slick strands in place. Lightweight and ergonomic, this brush has an easy-grip handle for maximum comfort, making it effortless to lay even the most stubborn curls. The brush is perfect for styling wet and dry hair for an effortlessly tamed look.


Chillhouse That's Amore Press-Ons ($16)

Get a salon-worthy manicure at home with Chillhouse's limited edition press-on set for Valentine's Day. Inspired by New York City romance and candlelit Italian dinners, the checkerboard pattern will have you craving pasta in no time. The set has everything you need for a seamless application, including a dual-sided buffer and file, a cuticle stick, and glue. Now you can dash out for your date with no wait time or smudging.

Isamaya Beauty

Isamaya Beauty Lips Color Infusion Lipstick ($95)

Pulling this lipstick out of your purse is a guaranteed scene-stealer. Made to subvert our expectations when it comes to beauty and celebrate the male form, the lipsticks are hyper-realistic and intended to be treated as art objects. Lips are available in a rich red shade or a sheer black glaze, both packed with moisturizing oils for a shiny finish. At $95 for a lipstick it's a splurge for sure, but worth it for the conversation starter alone.

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