Greg the Egg is about to have a major glow-up.
Nicholas Braun, who plays cousin Greg in Succession, just snagged his newest role and it’s a major promotion from the Roy family’s errand boy. According to The Hollywood Reporter, the 31-year-old Succession actor is set to star as Adam Neumann of WeWork fame (and infamy) in a brand-new limited series. While no network has been set as of yet, HBO seems like a natural fit for the project.
Chernin Entertainment and Endeavor Content have officially acquired the TV rights for a forthcoming book about Neumann’s WeWork empire by The Wall Street Journal’s Eliot Brown and Maureen Farrell. As part of the deal, the production companies will also be co-producing a documentary about WeWork.
The book, series and documentary will center on the meteoric rise and catastrophic fall of the $50 billion startup. Like other tech startups, WeWork filed for IPO and subsequently cracked under the pressure of inquiries about how sound its business model really is.
It’s still very early days for the project so a writer has yet to be attached, but we do know that Braun will executive produce.
Aside from his role as the ever-affable and typically stressed-out Greg, Braun has starred in The Stanford Prison Experiment, How to Be Single and more. In the coming year, he’ll play the lead in a featured called Zola that centers on an exotic dancer who embarks on a wild road trip to Florida.
Cousin Greg is really pushing the envelope in 2020.