How Your Favorite Fashion Brands Are Helping Out During the Coronavirus Pandemic

Samantha Sutton
·7 min read

As people continue to take proper precautions to stop the spread of COVID-19, businesses have seen some major shakeups. Employees are working from home, events are being canceled and postponed (the Olympics included), and, when it comes to the fashion industry, brands are pivoting focus. Instead of creating glamorous red carpet gowns, some are making protective masks. Instead of cashing in on sales, a handful are donating proceeds to charity.

Following in the footsteps of luxury and beauty brands, some of the companies you love to shop are dedicating time and money to helping out during the coronavirus pandemic. See what some of our favorites have been up to, ahead, and be sure to check back — the list, thankfully, grows every day.

Donating Proceeds and Clothing

  • DKNY — Released an Essential Tee where the net proceeds will benefit the NYC Mayor's Covid-19 Emergency Relief Fund

  • Olivela — Donating 20% of proceeds of every purchase for families in need through #SAVEWITHSTORIES, a program by Save the Children and No Kid Hungry. This includes 7,000+ essential supplies including snacks and books to kids impacted by school closures.

  • Gabriel & Co. is donating 100% of proceeds from the 91>19 Bracelet to Jewelers For Children.

  • LOVE Binetti is donating 10% of online purchases to Feeding America.

  • Cult Gaia — Donating 10% of sales to No Kid Hungry.

  • Paige — Donating 20% of all profits to St. Vincent Meals on Wheels.

  • Khaite— Along with a $10,000 donation, 10% sales for 30 days will go to Baby2Baby.

  • SKIMS — Donating 20% of profits from the Cotton Collection restock to Baby2Baby's COVID-19 Emergency Response Program.

  • Draper JamesGiving free dresses to a select number of teachers across the country through the “Draper James Teachers” initiative.

  • Tanya Taylor — Donating 10% of all sales to The Kids In Need Foundation.

  • Jennifer Meyer — Through the end of March, 20% of sales will go directly to Baby2Baby.

  • Freda Salvador $5 from every sale will go to Feeding America.

  • Alejandra Alonso Rojas — Through May 30th, 30% of proceeds will be split between God's Love We Deliver and No Kid Hungry.

  • Kendra Scott 50% of proceeds from the Everlyne Bracelets will directly support the Feeding America network of food banks.

  • Ably Apparel— For every purchase, the brand will donate an item to front-line first responders with its Get One, Give One program.​​​​​​

  • Adinas Jewels — Donating 5% of all sales to the COVID-19 Response Fund.

  • NYDJ — Donating 10% of all proceeds to the United Way Worldwide COVID-19 Community Response and Recovery Fund.

  • Saks Fifth Avenue — Has committed to donating $600K to support COVID-19 relief efforts, including providing support for the New York Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc.

  • Proenza Schouler— Donating 10% of net sales to Citymeals on Wheels.

  • Aritzia — All of Aritizia's profits during this time will go to the Aritzia Community™ Relief Fund to support employees and their families.

  • Self-Portrait— Donating 10% of all sales for the month of April to the National Emergencies Trust.

  • Kenneth Cole — Donating 20% of net sales to the COVID-19 Solidarity Response Fund.

  • Mr. Larkin — Donating 10% of all sales from the spring '20 collection to Kids' Meals Inc. in Houston and Houston Food Bank.

  • Pangaia — For every post/tip/hashtag, $1 will be donated to Doctors Without Borders.

  • Stoney Clover Lane — Donating 10% of online sales to Baby2Baby.

  • Coco Shop — Donating 20% of proceeds to Feeding America.​​​​​​

  • Bagtazo — Donating 20% of proceeds to No Kid Hungry.

  • Loup — 15% of proceeds to Meals on Wheels.

  • Viva Aviva — 20% of proceeds to Food Bank of NY.

  • Edie Parker — Donating 15% of all sales to No Kid Hungry, City Meals, and Feeding America.

  • TAI Jewelry — Donating 20% of all sales from March to Feeding America.

  • Nomasei — Donating 10% of proceeds to the Italian Red Cross (5%) and the French Hospital Association (5%).

  • Everlane — All profits from its 100% Human collection are being donated to Feeding America’s COVID-19 Response Fund.

  • SVNR — Donating 50% of web sales to Meals on Wheels.

  • Sézane — Donating 10% of all web sales to the emergency aid fund set up for the foundation of French hospitals.

  • Pronovias — Offering wedding dresses to hospital-employed brides-to-be, available until Aug. 31, 2020.

  • Modern Citizen$10 from every order $150+ will be donated to Feeding America’s COVID-19 Response Fund. Modern Citizen will then match each donation with an extra $10, creating a total contribution of $20.

  • Labucq— Donating 10% of all sales to two Milan-based hospitals, Cremona, and Niguarda, via their GoFundMe pages.

  • Nicole Miller10% of sales will go to Global Giving to support efforts in the fight against COVID-19.

  • Rhode5% of all purchases will be donated to Meals on Wheels.

  • Revel Rey— Donating 15% of proceeds to Good360.

  • Gap— Donating $1 million to non-profit organizations that support underserved families.

  • WeWoreWhat — Donated 30K of sales from its recent swim release to the Food Bank, as well as produced 5,000 masks to be distributed across the New York area through the Help Mask A Hero NY organization.

  • GREATS — Donating $15 from every order to City Harvest.

  • Michael Stars — Donating 20% of all sales from the One-Size tee collection to One Fair Wage, and is committing to a donation of $10,000.

  • Vince— Organizing a charity auction for the week of April 6, where 100% of proceeds will be donated to Meals On Wheels and God’s Love We Deliver.

  • Fleur du Mal — Donating 10% of proceeds to NYC Health + Hospitals.

  • Kate Spade — The Kate Spade New York Foundation will be donating $100,000 to Crisis Text Line.

RELATED: Here's How Celebrities Are Helping Those Affected by the Coronavirus Pandemic

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Making Masks and Other Needed Supplies

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Closing Stores But Still Paying Their Workers

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The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.