As people continue to take proper precautions to stop the spread of COVID-19, businesses have seen some major shakeups. Employees are working from home, events are being canceled and postponed (the Olympics included), and, when it comes to the fashion industry, brands are pivoting focus. Instead of creating glamorous red carpet gowns, some are making protective masks. Instead of cashing in on sales, a handful are donating proceeds to charity.
Following in the footsteps of luxury and beauty brands, some of the companies you love to shop are dedicating time and money to helping out during the coronavirus pandemic. See what some of our favorites have been up to, ahead, and be sure to check back — the list, thankfully, grows every day.
Donating Proceeds and Clothing
DKNY — Released an Essential Tee where the net proceeds will benefit the NYC Mayor's Covid-19 Emergency Relief Fund
Olivela — Donating 20% of proceeds of every purchase for families in need through #SAVEWITHSTORIES, a program by Save the Children and No Kid Hungry. This includes 7,000+ essential supplies including snacks and books to kids impacted by school closures.
LOVE Binetti is donating 10% of online purchases to Feeding America.
Paige — Donating 20% of all profits to St. Vincent Meals on Wheels.
Jennifer Meyer — Through the end of March, 20% of sales will go directly to Baby2Baby.
Adinas Jewels — Donating 5% of all sales to the COVID-19 Response Fund.
NYDJ — Donating 10% of all NYDJ.com proceeds to the United Way Worldwide COVID-19 Community Response and Recovery Fund.
Saks Fifth Avenue — Has committed to donating $600K to support COVID-19 relief efforts, including providing support for the New York Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc.
Self-Portrait— Donating 10% of all sales for the month of April to the National Emergencies Trust.
Kenneth Cole — Donating 20% of net sales to the COVID-19 Solidarity Response Fund.
Stoney Clover Lane — Donating 10% of online sales to Baby2Baby.
Coco Shop — Donating 20% of proceeds to Feeding America.
Bagtazo — Donating 20% of proceeds to No Kid Hungry.
Loup — 15% of proceeds to Meals on Wheels.
Viva Aviva — 20% of proceeds to Food Bank of NY.
Nomasei — Donating 10% of proceeds to the Italian Red Cross (5%) and the French Hospital Association (5%).
SVNR — Donating 50% of web sales to Meals on Wheels.
Sézane — Donating 10% of all web sales to the emergency aid fund set up for the foundation of French hospitals.
Modern Citizen — $10 from every order $150+ will be donated to Feeding America’s COVID-19 Response Fund. Modern Citizen will then match each donation with an extra $10, creating a total contribution of $20.
Revel Rey— Donating 15% of proceeds to Good360.
Gap— Donating $1 million to non-profit organizations that support underserved families.
WeWoreWhat — Donated 30K of sales from its recent swim release to the Food Bank, as well as produced 5,000 masks to be distributed across the New York area through the Help Mask A Hero NY organization.
GREATS — Donating $15 from every order to City Harvest.
Vince— Organizing a charity auction for the week of April 6, where 100% of proceeds will be donated to Meals On Wheels and God’s Love We Deliver.
Fleur du Mal — Donating 10% of proceeds to NYC Health + Hospitals.
Kate Spade — The Kate Spade New York Foundation will be donating $100,000 to Crisis Text Line.
Making Masks and Other Needed Supplies
Closing Stores But Still Paying Their Workers
The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.