My Favorite New Clean Foundation Has 43 Inclusive Shades
Although I pay close attention to ingredient lists and product labels, I wouldn’t call myself a “clean beauty” obsessive. “Clean” means something different to every brand and/or retailer and it can be tough to sort through the marketing lingo. But when I heard about Exa, Credo Beauty’s new in-house beauty line, I was intrigued. You see, part of what I don’t love about the clean beauty space is the way it continues to market to white people, and older ones at that. Although I never have trouble finding my foundation shade, I have no interest in supporting a brand that caters to only a few skin tones. But Exa is different.
Right out the gate, Exa launched its...
