A Fashion Show Was the Biggest Party of Art Basel Miami Beach

Fashion's slow but determined incursion into the annual bacchanal known as Art Basel Miami Beach arguably hit its apex on Tuesday night when Kim Jones staged his Fall 2020 men's show for Dior on the grounds of the newly-opened Rubell Museum in the formerly blighted Miami neighborhood of Allapattah. In the 18 years since the start of the fair, luxury brands have become one of the main players on the circuit, staging increasingly elaborate events to promote their stores in the nearby shopping districts and cash in on the influx of celebrities and creatives in town for the week. Jones's show, though, was an elaborate production the likes of which the Magic City has never seen. Maluma, Ricky Martin, Kate Moss, Bella Hadid and Kim and Kourtney Kardashian were all on hand to witness a fashion show packed with news—the introduction of new prints and logos in collaboration with the surfwear pioneer Shawn Stussy and a re-worked Air Jordan 1 High OG—and an Orville Peck concert at the block party that followed after. For many, the night was also the first chance to visit the museum by Miami's most well-known collectors, Don and Mera Rubell, who put Wynwood on the map when they opened their namesake collection there. Twenty six years later, it seems they're not just still at the center of the art world's conversation, but fashion's, too.