How Fashion Brands Like Off-White and Balenciaga Are Getting In on Super Bowl 2020
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Designers are raising the stakes on Super Bowl style.
Several fashion brands are dropping Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers will go head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain are just some of the brands getting in on the action, designing Super Bowl-themed products for Saks Fifth Avenue’s collection.
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Jennifer Lopez and Shakira are also commemorating their highly anticipated halftime show, with both launching Super Bowl-themed merchandise.
Read on to see more 2020 Super Bowl-themed fashion collections.
Saks Fifth Avenue Teams With Givenchy, Heron Preston, Dsquared2 and More
Saks Fifth Avenue is teaming with 25 fashion brands to create a 100-piece collection tied to the 2020 Super Bowl, including Balmain, Balenciaga, Givenchy, Off-White, Prada and more. The men’s wear collection includes apparel, sneakers and accessories such as an Off-White collegiate-themed sweatshirt, a camouflage-print, graphic Heron Preston T-shirt and matching sweatpants and a Givenchy bomber jacket and gym shorts, among others.
The collection is an expansion of the retailer’s initiative for last year’s Super Bowl, which included 70 items created by 26 fashion brands. Prices for the 2020 Super Bowl collection range from $65 to $2,890.
Nike Releases Vapor Edge Football Cleats
Nike is tapping into the Super Bowl with the release of its Vapor Edge football cleats meant for optimal speed and performance. The Nike Vapor Edge Pro 360 retails for $120 and the Nike Vapor Edge Elite 360 cleat retails for $200 starting on Feb. 2.
The brand is also releasing Super Bowl-themed sportswear pieces, including a Miami crop top jersey, a limited-edition Super Bowl and a white and turquoise bucket hat, ranging in price from $32 to $160.
Shakira to Host Miami Pop-up Shop
A post shared by Shakira (@shakira) on Jan 27, 2020 at 5:15pm PST
Shakira is celebrating her halftime show performance with a Miami pop-up shop on Jan. 31 and Feb. 1. The shop will offer the singer’s fragrances along with Super Bowl-themed merchandise, such as sweaters, sweatpants, T-shirts and baseball caps that read, “Shakira 2020.” Prices for the merchandise collection range from $24.95 to $49.95.
Jennifer Lopez to Release Super Bowl Halftime Show Merchandise
Lopez is gearing up for her first Super Bowl Halftime performance with a merchandise collection launching this weekend. The collection, which was created by Warner Music Artist Services, includes a cropped sweatshirt, graphic T-shirts and a bedazzled tumbler that reads “JLo.” The collection ranges in price from $29 to $34.
Michael Strahan Partners With the NFL for Super Bowl Collection
NFL player turned football analyst and TV personality Michael Strahan has teamed with the NFL for a limited-edition Super Bowl collection to celebrate the league’s 100th season. The collection, which is manufactured by G-III Apparel Group, includes women’s wear and men’s wear pieces such as tank tops, T-shirts, polos, jackets and sweatshirts in turquoise and gray, which are the official colors of the 2020 Super Bowl. Prices for the collection range from $34.99 to $69.99.
MCM Worldwide, Wilson and the NFL Team on Limited-Edition Gold Football
MCM Worldwide has teamed with the NFL and Wilson Sporting Goods for a limited-edition gold football adorned with the designer brand’s well-known Visetos design. The football is finished with black laces and also features the Wilson logo and the NFL’s 100th season logo. It will retail for $349.99 and will be available starting this week on MCM and Wilson’s web sites in addition to MCM’s new Miami storefront.
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