The Fashion, Beauty and Media Brands Pulling Ads from Facebook
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Fashion and beauty brands are joining in on the “Stop Hate for Profit” campaign.
Color of Change, the NAACP and other organizations launched the “Stop Hate for Profit” initiative last month to call on companies to pause their advertising with Facebook over its reluctance to address the spread of racist rhetoric across its social media platforms, including Facebook and Instagram.
“For over five years, Color of Change has called on Facebook to do the right thing and make their platform safe for the millions of Black people that use it,” reads a statement on the organization’s web site. “From the monetization of hate speech to discrimination in their algorithms to the proliferation of voter suppression to the silencing of Black voices, Facebook has refused to take responsibility for hate, bias and discrimination growing on their platforms.”
Major brands joining the campaign include Adidas, REI, Puma, Patagonia and Unilever, which is extending its boycott through the end of 2020. Other smaller fashion and beauty businesses have also pledged their support, including CBD-based beauty brands Kush Queen and Sagely Naturals.
Here, WWD gives the full list of the fashion, beauty and media brands that are participating in the “Stop Hate for Profit” campaign.
Adidas: Activewear brand
Adventure Journal: Online magazine focusing on the outdoors
Arc’teryx: Canadian outdoor and sporting goods brand
We are proud to stand with the #StopHateForProfit campaign – @Facebook profits ‘will never be worth promoting hate, bigotry, racism, antisemitism & violence.’ Learn more: https://t.co/T81TtElTCH
— Arc'teryx (@Arcteryx) June 23, 2020
Beauteani: Beauty brand
A post shared by BEAUTEANI (@beauteani_beauty) on Jun 29, 2020 at 3:57pm PDT
Beauty Heroes: California-based beauty retailer
Beauty Heroes out!🚫#StopHateForProfit https://t.co/V58MUsAII0
— Beauty Heroes® ❤ (@beautyheroes) June 29, 2020
Beiersdorf: Beauty conglomerate
Bela Monde: Accessories brand
A post shared by Bela Monde ( brand) (@belamonde) on Jun 26, 2020 at 2:38pm PDT
Birchbox: Beauty subscription service
A note to the Birchbox community regarding our advertising efforts on Facebook and Instagram in July. #StopHateForProfit pic.twitter.com/87Oo7Obl7e
— Birchbox (@birchbox) June 26, 2020
Bossy Lipstick: Beauty brand
A word from our founder @aishetu #StopHateForProfit
A post shared by Bossy Cosmetics (@bossylipstick) on Jun 28, 2020 at 3:18pm PDT
Brillies Sunglasses: Vintage sunglasses brand
A post shared by BRILLIES SUNGLASSES (@brillies.co) on Jun 25, 2020 at 9:33am PDT
Concrete Junglists: Streetwear apparel e-tailer
Dee Lorri Apparel: Streetwear brand
Dermatonics: U.K.-based skin-care brand
Diamond Foundry: San Francisco-based man-made diamond producer
#StopHateForProfit https://t.co/8EDEqRmgcX
— Diamond Foundry (@diamondfoundry) June 26, 2020
Dockers: Apparel brand
Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Levis are joining the #StopHateForProfit campaign and pausing all ads on @Facebook and @Instagram.https://t.co/wZaNN2UAd2
— Dockers (@Dockers) June 27, 2020
Dr. Hauschka Skin Care: Beauty brand
Eddie Bauer: Apparel brand
In support of the #StopHateForProfit initiative, Eddie Bauer will suspend all paid ads on Facebook and Instagram through the end of July, effective immediately.
Learn more here: https://t.co/0oMnahL1Mh— Eddie Bauer (@eddiebauer) June 24, 2020
Edgewell Personal Care: Personal-care products company
Eileen Fisher: Women’s apparel brand
#StopHateForProfit https://t.co/D2ARNwnbgl pic.twitter.com/EXgJt9rVmZ
— EILEEN FISHER (@EILEENFISHERNY) June 24, 2020
Envy CBD: CBD wellness brand
French Connection: Fashion brand
In support of the #StopHateForProfit campaign we are pausing all paid advertising on Facebook and Instagram in the US for the month of July. We are proud to reinvest our marketing dollars in diversity and inclusion initiatives aimed to lift up the voices of our growing community. pic.twitter.com/31V31C7VeN
— French Connection US (@FC_US) June 26, 2020
Girl CEO Inc.: Podcast focusing on female entrepreneurs
A post shared by Girl CEO🥂 (@girlceoinc) on Jun 29, 2020 at 1:01pm PDT
Haute Hijab: Women’s fashion brand
A post shared by Haute Hijab (@hautehijab) on Jun 29, 2020 at 2:47pm PDT
Hello: Oral-care brand
Henkel: Beauty and personal-care company
Herschel Supply Co.: Apparel brand
We support organizations and brands that stand for change and will continue to ask our partners to create a safe and trusted digital ecosystem for all people in our community. Learn more: https://t.co/fpfyWyuCta
— Herschel Supply Co. (@Herschelsupply) June 30, 2020
Houdini Sportswear: Swedish outdoor apparel brand
@Facebook mission statement: ‘Give people the power to build community and bring the world closer together.’
We yield.#StopHateForProfit
‘Profit should never come at the expense of others, be it people, species or ecosystems.’ – Houdini CEO Eva Karlsson @evahoudini https://t.co/uKtNhhnu2S
— Houdini Sportswear (@HoudiniSports) June 22, 2020
Innersence Organic Beauty: beauty brand
Jack Black: Men’s grooming brand
JanSport: Accessories brand
Count us out @Facebook. We stand with the @NAACP & @ADL to #StopHateforProfit. JanSport will stop advertising on @Facebook & @Instagram for the month of July and join the fight for stricter policies that keep racist, violent & hateful content from proliferating on these platforms
— JanSport (@JanSport) June 26, 2020
Joli Caméléon: Hair-care brand
Kay Jewelers: Jewelry retailer
Kush Queen: CBD-based wellness brand
Even though it’s been a long road to fight for access advertise on @Facebook & @instagram , #KushQueen will be halting our ad budget to #StopHateForProfit.
— Olivia Alexander (@TheLivAlexander) June 23, 2020
Levi’s: Apparel brand
Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Dockers are joining the #StopHateForProfit campaign and pausing all ads on @Facebook and @Instagram. https://t.co/yLZ066Zthu
— Levi's® (@LEVIS) June 27, 2020
Lo & Behold Naturals: Skin-care brand
We’ve halted advertising on Instagram and Facebook at least through July as part of the #StopHateforProfit campaign. We hope that the collective impact of businesses boycotting advertising with Facebook will inspire them to wield their power more responsibly.
– the L&B team💕 pic.twitter.com/LG5sTiFsFf— Lo & Behold Naturals (@LoandBeholdNC) June 27, 2020
Lululemon: Activewear brand
We stand in solidarity with the @NAACP, @ADL and others in the #StopHateForProfit campaign. We believe we all have a responsibility to create a truly inclusive society and are actively engaging with @Facebook to seek meaningful change. Learn more: https://t.co/7CNc8Nk2aV
— lululemon (@lululemon) June 26, 2020
Madewell: Fashion brand
We will pause all advertising on @facebook and @instagram through July as we join the #StopHateforProfit campaign. We won't allow hate speech and misinformation to be spread across these platforms. https://t.co/X4ub1mQUMG
— madewell (@madewell) June 29, 2020
MEC: Canadian outdoor apparel brand
MEC joins our outdoor partners @thenorthface @patagonia & @Arcteryx in the Stop Hate for Profit campaign. We reject hate and extremism and have pulled our organic content and paid ads from @facebook and @instagram until the end of July #stophateforprofit
— MEC (@mec) June 24, 2020
Merrell: Outdoor apparel brand
#StopHateForProfit. We’re standing in solidarity with the Anti-Defamation League® (ADL), Color of Change, NAACP and many others working to be change agents to create a more equitable and inclusive tomorrow. pic.twitter.com/vOItWtL5W6
— Merrell® (@merrelloutside) June 30, 2020
Microsoft: Technology company
Minna: Home goods brand
Mozilla: Media company
Now is the time for action.
We are proud to stand with the family of companies and civil society groups calling on @Facebook to take strong action to limit hateful and divisive content on their platforms. #StopHateForProfit https://t.co/w88O40tPNm
— Mozilla (@mozilla) June 25, 2020
Patagonia: Outdoor apparel brand
Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.
— Patagonia (@patagonia) June 21, 2020
Puma: Apparel brand
We are proud to join the #StopHateforProfit boycott. We will stop all advertisements on Facebook and Instagram throughout July.
— PUMA (@PUMA) June 29, 2020
Reebok: Sportswear brand
Reformation: Women’s apparel brand
We’re proud to join the #StopHateforProfit campaign and won’t be advertising on Facebook or Instagram through the month of July. Learn more about it: https://t.co/0LGC6n2ACt
— Reformation (@Reformation) June 26, 2020
REI: Outdoor and sportswear brand
For 82 years, we have put people over profits. We're pulling all Facebook/Instagram advertising for the month of July. #StopHateForProfit
Learn more: https://t.co/XCQSnUO8XJ https://t.co/Jp1GaKdCUN
— REI (@REI) June 19, 2020
Sagely Naturals: CBD-based beauty brand
To learn more about the #StopHateForProfit campaign, head to https://t.co/PeCvWSZ5HK pic.twitter.com/LLrB1p9TkK
— Sagely Naturals (@Sagely_Naturals) June 28, 2020
The North Face: Outdoor apparel brand
We’re in. We’re Out @Facebook #StopHateForProfit
Learn more: https://t.co/uAT7u7mjBG https://t.co/jVxTIH5ThQ
— The North Face (@thenorthface) June 19, 2020
Unilever: Beauty company
We have taken the decision to stop advertising on @Facebook, @Instagram & @Twitter in the US.
The polarized atmosphere places an increased responsibility on brands to build a trusted & safe digital ecosystem. Our action starts now until the end of 2020.https://t.co/flHhKid6jD pic.twitter.com/QdzbH2k3wx
— Unilever #StaySafe (@Unilever) June 26, 2020
Vans: apparel brand
— Vans (@VANS_66) June 29, 2020
Verizon: Telecommunications company
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