Fanatics Commerce Names Andrew Low Ah Kee Its New CEO

Jean E. Palmieri
·2 min read

There’s a changing of the guard at Fanatics. The digital sports platform on Tuesday named Andrew Low Ah Kee as chief executive officer of Fanatics Commerce, the company’s seller of licensed sports gear, effective immediately.

He succeeds Doug Mack, who announced his retirement last month. Mack will work closely with Low Ah Kee throughout the rest of this year to ensure a smooth transition, and he will continue to serve as a special adviser to Michael Rubin, chairman and CEO of Fanatics, going forward.

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Low Ah Kee will be based at Fanatics’ Silicon Valley office and will report to Rubin. He has more than 20 years experience in a variety of companies and served most recently as president of Opendoor, an e-commerce platform for residential real estate transactions. Prior to that, he was chief operating officer for GoDaddy. He was also at KKR Capstone and the Boston Consulting Group. He holds a bachelor’s degree in engineering science from the University of Toronto and an MBA from Harvard Business School.

“As we focus on further building our [Fanatics] Commerce business and doubling down on creating the best overall fan experience, we were looking for a proven executive who is obsessed with creating elite customer experiences, utilizing innovation for growth, scaling companies globally, producing strong financial results, building renowned brands and establishing strong teams and internal culture,” Rubin said. “Andrew is the right leader to take our Commerce business to new heights and I am thrilled to have him on the team.”

“Sports have the unique ability to build bridges and connections across otherwise divided lines,” Low Ah Kee said. “In joining Fanatics, I have the incredible opportunity to connect my love for sports with my passion for building brands and taking an athlete’s pursuit of excellence to everything that we do — customer experience, product quality and innovation and our culture — all with the goal of delivering increased value to our fans and partners. I am excited to join Michael and this world-class team in leading Fanatics Commerce into its next chapter.”

At the end of last year, Fanatics was valued at $31 billion.

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